The Day and Age of Digital PR

Gone are the days of traditional Public Relation (PR) which emphasized securing coverage only in print media with high circulation and hence a higher readership. The field of PR has changed massively to what it used to be a decade ago. It isn't only about PR agencies getting involved in media relations and circulating press releases followed by follow up calls to the said journalists.

Digital PR is all about combining traditional PR with content marketing and social media. It is transforming news into conversations and bypassing media to speak directly to the target audience online. News can be spread further, faster, and more effectively to a specific target audience than ever before in history. Instead of being satisfied with a single placement, news can now receive multiple hits. We can now use social media, blogs, reviews, and content not just to share news, but to communicate with the audience.

Digital PR is an evolved form of PR. It focuses on online publications and creating brand awareness. It includes publishing articles online, posting online press releases, blogs, product features and reviews. Fostering journalist and content writing contacts to secure press hits, using social media to gain exposure are some other ways to explore the digital platform.
Content marketing is an important portion of a digital PR campaign. The more content is shared and discovered, the more the reputation and status begin to multiply. Content already is written can be rehashed into a different piece and shared or published on a different platform by repurposing.

The world of social media is vivid and vibrant. It touches upon your daily life and subtly weaves in content and news that you wish to communicate. Dedicated social media agencies carry out this work fantastically daily, targeting their messaging towards the desired target audience set.

Digital PR is here to stay and grow. Print media will continue to thrive, however digital will increasingly find more audience and acceptance in the coming years in a tech-on-the-go world we inhabit today!

The author of this opinion article is Ms Prerna Jain at PR Professionals