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Changing Marketing Definition with the Inception of Content Marketing

Marketing has always been an integral part of business operations. And with the evolution of the business environment, changing preference of customers and especially the emergence of various media platforms, the role and the ways of marketing have also changed manifold. All these factors led to the conception of Content Marketing. The approach focuses on disseminating information about a product through valuable, relevant, and consistent content creation. And the ultimate goal of the method is to attract and retain target audiences and to drive profitable customer action.

Content marketing revolves around two important points-storytelling and audiences. You weave a story for your audiences online. The technological revolution is defining things in its own way and is affecting every aspect of life. It has mitigated all the distances used to be present in everyday life. This opportunity gave marketers, PR Professionals, and marketing agencies effortless access to prospects.

It has now…

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