Influencer Marketing - The Modern Marketing Tool

Influencer Marketing - The Modern Marketing Tool

“Evolution is the gradual development of something to better adapt to the changes occurring in the world around.”

The world is a complex place, rapidly shrinking as the connections are becoming virtual, and the sources of information are digitalizing. Marketing is no different, adjusting with the alterations taking place in the digital world, affecting the way brands reach out to their customers. Digital Marketing has now evolved to include influencer marketing, a tool to adapt and adopt to keep pace with the world. In a time where people are losing trust in brands, influencer marketing is like a knight in shining armour, providing a way for brands to gain confidence over their customers.

Every brand has a target audience, and every audience has preferences in terms of people they follow or things they like. People with quality followers in a particular niche with which she/he actively engages and builds relationships are called influencers. They can easily affect purchase decisions, impacting brands, and their sales. Influencer marketing is the collaboration of brands with influencers, similar to the idea of celebrity endorsement to fit in today’s content-driven marketing campaigns, making it a concoction of old and new marketing tools. It involves fostering a relationship with a group of people while building trust, bringing key leaders into the picture on social media platforms. 

But why is this important for brands today?

 Whether it is scrolling through Instagram or going through the facebook feed, there are people we follow and spend hours looking at their content. Where celebrities are like imagination, influencers become a reality. Finding it easier to connect with these realities, the effect that influencers have on their followers can change the game of the brands. Their recommendations of products and services are considered more credible and organic. They can help accomplish goals and influence the target audience, thus, converting them into buyers. 

So, evolve, adapt and grow with influencer marketing!

The author of this opinion article is Ms Asmita Arya at PR Professionals