Commemorating Father’s Day with the Father of PR
Father’s Day is celebrated every year on the third Sunday in the month of June. Our father’s day celebration is incomplete without remembering the Father of Public Relations (PR). Edward Louis Bernays, the great man of PR has laid the foundation stone of this profession and set the important cornerstone in the field concerned. Bernays, formally known as the father of PR,was an Austrian-American who influenced millions of lives.
Lessons to learn from his life
Let’s begin with an example. In the early nineties, Proctor and Gamble company-made ivory soap had a bad wrap. Kids detested bath time. Soap hurt their eyes and tasted terrible.
Seeing this, Barnays launched an event campaign across the United States that invited local schools to encourage students’ creativity, where more than 22 million students engaged in soap sculpture contests. This changed their thinking related to the soap from negative to a positive one.
His other known campaigns include his efforts to promote smoking by branding cigarettes as feminist "Torches of Freedom.” For this, he arranged for a group of elite women to smoke during the 1929 Easter Parade. The campaign resulted in a big success.
Bernays, like any other common man, too faced failures in his life. He attempted to help Venida hair Nets Company to get women to wear their hair longer so that they increase the use of hairnets. However, the experiment failed badly, but he never lost hopes and worked hard throughout his life.
Bernays life is full of lessons to imbibe and follow in our day to day life of PR.
The author of this opinion article is Ms Navdeep Nandre at PR Professionals
Lessons to learn from his life
Let’s begin with an example. In the early nineties, Proctor and Gamble company-made ivory soap had a bad wrap. Kids detested bath time. Soap hurt their eyes and tasted terrible.
Seeing this, Barnays launched an event campaign across the United States that invited local schools to encourage students’ creativity, where more than 22 million students engaged in soap sculpture contests. This changed their thinking related to the soap from negative to a positive one.
His other known campaigns include his efforts to promote smoking by branding cigarettes as feminist "Torches of Freedom.” For this, he arranged for a group of elite women to smoke during the 1929 Easter Parade. The campaign resulted in a big success.
Bernays, like any other common man, too faced failures in his life. He attempted to help Venida hair Nets Company to get women to wear their hair longer so that they increase the use of hairnets. However, the experiment failed badly, but he never lost hopes and worked hard throughout his life.
Bernays life is full of lessons to imbibe and follow in our day to day life of PR.
The author of this opinion article is Ms Navdeep Nandre at PR Professionals
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