5 Reasons Why Digital PR is Gaining Heights in India

Digital PR is an online marketing strategy used by companies to increase their online reach. In the last few years, it has disrupted the mainstream landscape of public relations. Today, even the smallest businesses and newest start-ups are willing to invest in Digital PR to earn good returns. With digital media outpacing print and television, the companies have also changed their PR strategy. A print coverage is for just one edition while digital coverage is there for a lifetime. Traditional Public Relations used to focus on newspapers, magazines, TV and radio whereas the modern-day PR is a blend of traditional and modern strategies with a focused digital approach.

Let us have a look and understand the five reasons why digital PR is gaining heights in India.

• Cost-Effective - Digital space is a cost-effective way to drive attention to your business. Many small companies and start-ups are exploring opportunities in this segment. It gives a scope to reach out to your target audience with a small budget.

• Increase Visibility - Good digital PR helps in featuring your organisation on some of the most powerful and influential websites. This in turn increases the viability on various search engines and works to the benefit of the SEO activity run by them.

• Direct Response from Direct Audience - Everyone wants to know the information straight from the horse’s mouth. Same is the case with organisations they like to know the response of their end users and social media facilitates just that. Digital space is a real time platform and organisations best exploit it by providing instant solutions to their clients which helps in relationship building. Positive comments and responses from the costumers on various media platforms are an organic way of building reputation.

• Brand Trust - Social Media campaigns and digital PR campaigns are designed to build brand trust. Agencies strike on the human angle of the story to gain maximum recognition and thus develop trust.

• Increase Sales - Digital PR is useful in putting the content and the products of your brand in front of a wider audience that is relevant and interested in your services. By mentioning the brand more frequently, your target audience becomes aware of your brand which will result in increased leads and eventually leading to sales.

           The author of this opinion article is Ms Navdeep Nandre  at PR Professionals