4 Important SEO Techniques to Follow in 2019

Search engine optimisation or SEO is a set of rules for optimising the website and improving its ranking. It is a great way to increase the quality of website by making it user- friendly and faster. In today’s world , SEO marketing is most important. For the ranking of the website following are some advanced SEO techniques: 

1. Mobile Friendly

Mobile optimisation or Mobile Friendly is the most important SEO technique in ranking of the site.  In fact, 58% of all searches in Google are now done from a mobile device. In current situation, mobile is utilised as the easiest access for online information. If website is not mobile-friendly, customer will attempt to use site and will get frustrated, causing them in shift in business. Thus, mobile optimisation is must.

2. Competitor Analysis

Competitor analysis is the most important technique in ranking of the site. There are many tools from where the analysis can be done like Alexa, SE Ranking, InfiniGraph etc.:

3. Speed Optimisation

It has been observed that if a page does not open in 3-4sec, people tend to move to different websites, Even though your page is loaded with useful content and data graphics along with some promising services. When the traffic of the website decreases, the visibility of the website on a Google page will surely decrease. Well, it is all because of higher bounce rates. Therefore, Speed Optimisation is must

4. Quality Backlinks

You can get quality of backlinks by guest blogging or collaborating with social media sites. Sometimes, different websites could even link back to your website without asking you. A simple method of finding these inbound links is to use the Google Search Console or Moz Link explorer. So, backlinks plays an important role as it creates a huge impact on your organic search presence.

The author of this opinion article is Ms Himanshi Gupta at PR Professionals