YouTube Video Guide: Know these Quick Ways to Increase Engagement, Viewership

Like, Comment, Share and Subscribe! These are the four words that define most of the individuals as well as corporate social media outreach today. YouTube, being one of the strongest social media platforms today, is widely being used to easily engage with the audience for easy information and content dissemination. A majority of companies, as well as individuals, take the help of YouTube to increase their reach. If you also have a YouTube channel, below are the behaviours that can help you increase engagement across the platforms:

Consistency and Dependability

Consistency is the key. Updating quality video content regularly on your YouTube channel ensures traffic augmentation. This also gives a thrust to the engagement level and also helps in getting higher returns.

Communicating with the Audience

The two-way communication is necessary for the proper working of any business activity in order to attain the desired results. For this, YouTube encourages such activities which involve communicating with the audience and the brand must also respond to its audience through their respective channels. You should try to respond to queries/issues raised through the comment section of your video.

The Right Time to Upload Videos

The peak hours are considered to the preferred time to upload any video on YouTube. This not only boosts engagement but also drives interactions along with the views. Videos can also be uploaded on Sunday in order to increase the engagement.

Use of live Streaming Feature

The use of 'live streaming' feature can allow you to connect with new as well as the committed viewers. The advantageous tool should be used more often for carrying out live discussion and augmenting views on the channel.

Headlines and Photo

Last but not least, you must not ignore the importance of a good headline and an engaging photo. While a catchy headline draws the viewer's attention, a sharp image with some catchy phrase written over it forces the viewer to watch the video. 

The author of this opinion article is Ms Navdeep Nandre  at PR Professionals