4 Useful SEO Tips for Startups



Mostly established companies and brands remain on the numero uno position, on search engine result pages, entirely because they have been following the right SEO practices and associated trends for the year. They realize the impact of digital presence and how important is it to rank on the top. The healthy competition does comprise of need to be on the top and stay as the first preference against the competitors for the masses. Evidently, for the best of brands or the ones who have been there from long, running successfully its comparatively easier to get the search engine ranking than for the new ones who have just begun and plan to expand their business goals by opting for SEO services.

But there are various benefits as well for the new comers or the startups, many opportunities for the new businesses to drive traffic and build strong and sustainable SEO campaigns to fetch greater results.

Search Engine Optimization can help startups to establish their stronger presence, reach wider audience and meet business goals.

Here are few SEO tips for startups:

1. Identify SEO Goals

The foremost step to begin with SEO is to identify your goals. These goals should be measurable and clear enough to decide specific ways to achieve them. For example:

§  Increase number of visitors to the site in the next month

§  Increase blog traffic by 10% in the next month

§  Generate interest from 5 new prospects in the next month

2. Keyword Research

Post setting your goals, keyword research is important and useful to improve your existing content and to discover new content opportunities. Ranking on the first page while people browse on particular keyword is what a company aims at and SEO serves the purpose by filling the gap and delivering the required result.

Most importantly the selection of right keywords plays an important role in getting the right audience. You can begin by creating a list of targeted keywords where in few popular keywords will be also be included, notably the popular ones will be difficult to work on and fetch your new set up on the top of the SERP.

Another important step is to analyze the existing content and make sure of placing the targeted keywords correctly in it.

3. Error Free

Too many errors can affect your content’s SEO. Therefore it is utmost important to keep your website error free. Errors can be like duplicate content, broken images, broken URLs, 404 page errors etc.

4. On-page SEO

On-page SEO is to optimize each web page in order to rank high and get relevant traffic in search engines. On page SEO can be improved in various ways such as by creating SEO and user friendly URLs, Meta titles and description should perfectly describe the topic, proper formatting of the page, etc.

By following these simple steps at the early stage of startup, you can achieve your SEO business goals. 

The author of this opinion article is Ms Sukirti Gupta at PR Professionals  

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