5 Important Points that Lead to SEO Ranking



When it comes to Digital Marketing, Search Engine Optimization(SEO) is considered an important element which mainly works on the mechanism of keywords to fetch rankings.  But SEO goes much beyond keywords there are a lot other factors which account to the desire results.

In addition to the keyword relevancy on the website, other factors which search engine algorithms evaluate are traffic duration, image optimization, inbound and outbound links, page views, and broken links etc.

Here are the 5 essential factors that increase the usability on the website and also improves SEO ranking:

1. Image Optimization

Image Optimization basically accounts to having the high-quality images in the right format, dimension, size, and resolution while making sure of having the smallest size possible. Also, the usage of right keywords for image file name, alt tag, title, description and caption ensures better SEO results.

2. Outbound Links

To make your content more centered and accessible, you can link to the respected authority sites. This will not only increase the content relevancy and traffic on your website but will also improve the SEO ranking.

3. Header Tags

Usage of header tags and proper formatting of the content gives a user friendly experience. It holds the attention of the reader and induces them to spend time to read your content; eventually it improves SEO.

4. Page load Speed

Page load speed is an important factor which Google and Bing consider under website ranking algorithms. Majorly user switches to another website rather than waiting for pages to load even if it is for a few extra seconds. This affects the traffic generation, increase of bounce rate, reduction in the number of pages viewed and ultimately harms SEO ranking.

Small Tip: To increase the page load speed, make use of caching plug-ins, image optimisation, ensure code is clean & streamlined and reduce the number of plugins.

5. Broken Links

Broken links gives a bad impression to the visitors. They are considered as a signal of an old, neglected site by search engines and it poorly affects the SEO ranking.

These points mentioned above can help you understand the working of SEO practices a little better. Although it is a vast domain which uses n number of ways to derive website traffic.

The author of this opinion article is Ms. Sukirti Gupta at PR Professionals

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