5 Reasons Why Women are the Masters of PR
If you’ve ever worked with Public Relations Agency,
chances are there that your mentor or colleague must be a woman. The number of
women working in this sector is more as compared to men and is commonly said
that PR is a female dominated industry. According to the Bureau of Labor
Statistics, women comprise 63 per cent of PR specialist roles and
59 percent of PR management positions. With each passing day, the
number of women involving themselves in multiple jobs from client handling to
business development is on a rise.
There are reasons why women are more attracted to the sector
as compared to men.
Women have a Better Convincing Power: Women have the
natural ability to convince. Moreover, they are better attuned to the
customer’s requirements, ensuring satisfying relationships. It is because of
this quality, women are better handlers of crisis management.
Long-Term Association: It is a known fact that women
are more sincere than men and this is the reason they tend to sustain
relationships over a longer period of time, a trait crucial for any the PR firm.
Women are Social Butterflies: Studies have proven that
women are more social than men. Most of them are socially charismatic and
have great networking skills. Famous for their high interaction levels, women
can strengthen any business collaboration.
Flexibility in Work: Many a time PR offer job as
freelancers, so many women take such jobs especially when they have kids to
take care of. This reduces their possibility to leave their job as they can
continue from home with flex-time.
Women have More Patience: Women are more patient than
men so they tend to opt PR sector and do better.
With all the above qualities women outnumber in PR sectors
more.
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