What is the Impact of Social Media on PR?

Social media has become an inextricable part of merely everything including PR. While dealing with media; traditional media seems to have become less important than social media. The extensive use of social media has drastically changed the way people communicate and share information .So here are some ways of social media affecting the field of PR .

• Makes PR affordable for Small Business:

Earlier PR firms worked mostly with politicians and large organizations but the social media makes it easy for the small run business too. Now, a small -time entrepreneur can hire people to manage their online presence.  This makes online PR more affordable to their business needs.

• Provided the 24/7 News Cycle:

Social media also provides the opportunity to give play- by –play updates as a part of crisis management plan. However sometime it can becomes a curse when bad news travels through the social media platform.

•  Encouraged Customer Focus:

Social media helps in creating a positive relationship with customers. Through Twitter and Facebook, customers can blog about their experiences with the brands.

• Engagement of Customers:

Social media helps the customers in providing them with more public avenues to easily interact with the companies and the brands as well. This also helps the brands to know about their effect on the masses.

        The author of this opinion article is Ms. Kaberi at PR Professionals