Why City of Nawabs Needs PR Agencies More Than Ever Before

The simple mention of the word ‘Lucknow’ makes one recall the ‘tehzeeb and ada’ of the city.  While referring to it, few of us are oblivious of the fact that their dotting city has evolved by leaps and bounds and would soon transition into a metro city. The evolution of Lucknow owes in part to drastic developments that has picked up pace in the past few years. Famed in the yesteryears for magnificent kothis, the city is now a home to duplex bungalows and high rise apartments.  Narrow, winding lanes have given way to wide streets. Metro as a means of transport is set to become a reality soon in the city.

This development is not taken in easily by all. Critics have always mistaken development with degradation of culture and uniqueness of the city. It is here that building a favorable public opinion becomes pertinent and Public Relations come to the rescue. Public Relations in Lucknow is the need of the hour. For instance: metro construction was only possible by building a public opinion in favour of it. Similar is the case with the real estate developments. Real estate developments have often come under scanner for flouting environmental norms and spoiling the uniqueness of the city. PR companies in Lucknow can play a crucial role in making the public understand how crucial real estate development is for the city and host of benefits it entails. Thus any real estate developer stands to benefit if he hires PR services in Lucknow.'

Being a home to burgeoning middle class population, there is considerable scope for PR agencies in Lucknow to promote have an FMCG client as the city would provide a readymade market for it. Like other cities, Lucknowites too are becoming increasingly abreast of latest trends and do not shy away from embracing them. The fact that the city is amidst the throes of development is a factor that will immensely benefit Public Relations Companies in Lucknow. The city is also on the way to become a business hub due to being a home to budding entrepreneurs who have warmed up to the idea of Public Relations. No longer are they contented with only advertising and are in constant look-out for top PR agencies in Lucknow to enhance the image of their brand. Thus owing a PR firm in Lucknow today entails a plethora of opportunities, good business prospects along with challenges. 

    The author of this opinion article is Ms. Ashita Kulshreshtha at PR Professionals