Why do we need PR?
Recently when I met one of my
school-time friends (now a renowned gastro-physician) after a gap of some
20-odd years, he asked me: “Can you help me in getting a PR agency – which can
make my branding?”
The question, of course, was encouraging
for the PR man like me, but I wondered: “Why does this doctor – who had won
many accolades for his diagnosis and treatment at national and international
levels – need a PR agency for his career makeover?”
Fortunately, the seeker himself gave the
answer? “I have done much innovations and experiments in the field of education
over the last over 20 years, but now I find that people are yet not aware or
known to my contributions,” he said, adding, “It is like giving a solo
performance in an empty stadium with no audience around.”
The doctor’s views are very important to
explain the need of PR. Even in this world of latest technologies and
communication networks, it would remain a mirage for any individual or
institution – to let the world know about their efforts as well as achievements
without a proper public relation network.
Public relations aka PR not only
connects the individual or institutions to the remaining lot of the people,
rather it always enhances the chances to brighten or improve their efforts to
take a new high! And, who can ignore PR’s role in selection of doyens for
Nobels and Bookers!
Often we de-categorize PR from the media
industry! But, it is unfair from any dimension as PR has a wider canvass than
the space-crunched newspapers and time-framed electronic mediums. To be
precise, all news is PR, but all PR is not news! A game of sets and sub-sets!
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