Top 5 skills for a career in PR

Do you wish to make a career as a PR Professional? Then take a note of these top skills which will help you to make it big in the field of PR. To pursue a career in Public Relations a person not only requires academic qualification but they also need good communication skills, knowledge and should be proactive by nature.

Here are the top five skills that will help you to become successful in PR.

1.  Communication skills

As a PR professional you should be a good communicator. You should not only be able to communicate your ideas clearly but you also need to be an excellent listener. You should be sensitive to subtle nuance in language and culture because PR involves communicating with different people in through mediums.  

2. Research skills

A PR Expert should be an excellent researcher in order to communicate accurately and confidently on a topic. One should keep abreast with the new techniques, market trends and most importantly with their client requirements.

3. Writing skills

A PR Expert should hold the ability to write captivating content. He/she should have a strong grasp of grammar and experience of writing a range of content – from essays, articles, press releases to presentations and briefings.

4. Understanding of social media

Social media has redefined the word communication between PR expert and their clients as it plays an important role in presenting online content. You should be well-informed about how to use social media to manage your client’s brand image on social networking platforms. Also, you should have a basic knowledge of SEO (Search Engine Optimization), SMO (Social Media Optimization), Photoshop etc.

5. Creativity

PR is a profession which frequently calls for new ideas and lateral thinking. It gives you numerous opportunities to be creative, not only in terms of writing, but also in bringing new ideas of promoting business and approaching potential clients. So having a creative streak can be an important skill to bring you to career success.

  The author of this opinion article is Ms. Sukirti Gupta at PR Professionals