Content Marketing: The Essence of Public Relations

In the words of Bill Gates, Content is King! There are so many ways of promoting and propagating your business, a major one is content marketing. Recently there has been a major upturn in social media networking. Thus, all the PR agencies focus greatly on the quality of their content. Be it press release or an opinion article, everything helps in bolstering the brand of the company.

It may be necessary to add here that quality is more important than quantity, which is why a disruptive ad banner or an ad that pops up has little or no effect on the consumer. It is absolutely important that you develop content that is engaging and attractive. The point is to get the message across the correct target audience and in the right manner.  

Considering the fact that Public Relations is a budding field, a lot of journalists are switching and joining PR agencies as content editors or a member of the content division. One of the major reasons of this is that PR agencies know how important it is for them to get such people on board who are adept in the art of content writing.

In today’s socially enjoined world, a considerable part of the interactions are done over social networking websites. Even websites like Facebook, Twitter and Instagram have become an important tool for publicity and promotional purposes as a newspaper was. There is no room to differentiate between what social platform is professional and what is casual. Living in such a world, the PR industry needs to keep in mind that a major chunk of PR is done on social media only. In fact, every part of PR involves content, be it print media, online portals or the electronic media.

David Mackenzie Ogilvy, also known as the Father of Advertising, once said that, “What really decides consumers to buy or not to buy is the content of your advertising not its form”. It’s not just the stream of Public relations which involves content marketing, but advertising and other related fields too.

To sum it up, content marketing is the bread and butter of Public Relations, and that it is here to stay.

       The author of this opinion article is Mr. Anand Prabhakar at PR Professionals