Content Marketing and Public Relations
In recent years, the growth of Content Marketing has
made the role of Public Relations more crucial to brands. It focuses on brand
elevation via value-focused content and positive engagement.
Content marketing and Public relations run almost
parallel in nature.
Storytelling:
Content marketing and PR are both
storytelling activities. Our main aim in PR is to inform our public about the
company, about the product through media. We do this by drafting a story, press
release, pitch note in a manner that is so convincing that the media carries
the story in their channel.
Distribution Channel:
Traditional Public relations was majorly carried out by press releases, Pitch
notes, events etc., where as content marketing is majorly
carried out by social media sites. While PR still follows the traditional
methods, more often than not modern PR professionals are using social media - Facebook,
Twitter, and LinkedIn to enhance their reach and to connect with the journalists.
Achieve The Goal:
Content marketing and Public Relations have the same goal to generate traffic, awareness
and reach the mass media.
With the increase in importance of content marketing,
there have been developments in the PR industry which signifies that content
marketing and PR go hand in hand.
The author of this opinion article is Ms. Sukirti Gupta at PR Professionals
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