6 Reasons Why PR Agencies are Fired
A good PR
agency is one that not only helps in improving your brand reputation but also
helps in marketing and sales of your business. PR agencies are hired with not
only a thought of getting the desired media mileage but there are many other
expectations that clients have. However of those expectations are not met time
and again PR agencies are bound to be fired. Here are six reasons why PR
agencies are fired.
1. Poor Results & Poor Strategy are the major reasons why PR agencies
are fired. Agencies may tell clients that how much effort they put into
pitching them and still there any placements they obtained. Also those PR
agencies are framing poor strategies or sourcing opportunities that are not fit
for their clients.
2. Short of accountability from the agency side is another reason firing the
PR agencies. When results and performance decline short of accountability
becomes a everyday affair. Instead of making excuses agencies needs to be
accountable for the gaps and create new strategies.
3. Low enthusiasm is a common attribute which forces organizations to move
one from a PR agency. Public Relations is a very proactive profession and low
enthusiasm or lack of enthusiasm from PR pros will lead them to no results.
4. Inability to manage crisis and shrugging off their shoulders in times of
need. Getting favorable coverage and placing your clients at a certain level is
not enough. One of the major reasons that clients fire their PR agencies is the
inability to manage the crisis.
5. An excellent PR agency is one who is proactive, one who is well
researched about their client and industry. If an agency doesn’t come with
proactive ideas and strategies and is not actively engaged then eventually
after sometime they lose an account.
If the clients always has to instruct a PR agency on what o do and what
not they are basically doing the job of an employee only. A PR agency should
keep coming with strategies and plans to execute them with minimal inputs from
client. And if that doesn’t happen and it’s only the client who suggests
everything the agencies are sooner or later fired.
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