The Importance of Public Relations while Organizing CSR events
In today’s
world Corporate Social Responsibility has become the need of the hour. CSR
plays a significant role in gaining the confidence of your target audience and
stakeholders which helps in growing the business. Organizations today are
initiating number of events and initiatives that will improve
the economic and ethical standards.
Public Relations plays a vital role in helping to distinguish one CSR cause from
another one in the minds of the companies, individuals and most importantly the
target audience.
PR Professionals helps organizations to identify and create hooks to make their
CSR initiatives/events newsworthy which results in maximum press coverage. The
quantity and quality of the coverage in turn helps to build a strong profile
and makes the event more valuable. If we evaluate about advertising versus
public relations for an event, PR yields value both in financial and in terms
of public perception as well. Editorial press coverage has much more impact
than a straight forward advertising. Pre and post event coverage is always more
cost effective and persuasive for the credibility of the organization.
Some
industries for example politics, medical, CSR appear more trustworthy and credible
if the public awareness of their events and initiatives stems from print or
online coverage in their respected publications. So the initiatives not only
get more buzz for its initiation but that buzz is imperative and highly
credible as well.
Therefore on
many fronts, if a public relation agency is involved with CSR events, it can benefit
and enhance the image of that event in all aspects.
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