Essential PR skills to succeed

As per the definition, the role of a PR professional is to build successful relationships with the clients and media. They are engaged in creating and promoting the brand image of their clients. PR professionals are multi-faceted – they are excellent listeners, brilliant communicators, brand advocates and much more.

Within few years, PR domain has evolved at a great speed. New agencies are struggling to adapt to the ever-evolving PR tools to drive brand engagement. They are combining the knowledge of experts, technology, data and they are also expanding their skill sets to benefit clients and its brand image.

Over the years PR has undergone major changes; hence it is essential to look upon new skill sets on which PR folks should focus to master in 2016.

• · PR Professional should be open to the idea of exploring new media and with the aim to propel organizational growth, self-improvement and client profit.

• Possessing the ability to transform data into actionable ideas will prove beneficial for PR enterprises.

• The ability to create content for Social Media advertisements which has not changed significantly in the last few years.

• Mastering the skill to use Power Editor, LinkedIn’s ad platform and Twitter ad products is necessary.

• Getting a basic understanding of video and audio production will help project the agency as a one-stop solution provider.

• PR counselors develop a deep understanding of photography so that visual brand positioning becomes easy to handle.

• The ability to work virtually is expected to be an essential skill set PR practitioners should possess to beat the competition.

• Efficient communication skills are important to identify and approach the effective online voices to maximize profit from influencer outreach.

       The author of this opinion article is Ms. Sukirti Gupta at PR Professionals