Crisis Management
A crisis can occur
anytime without any hint or notice and the damage caused by it may be thousand
times more than one can imagine. Strategic planning is very important to
deal with any type of crisis. The application of such strategies results in
mellowing down any such negative event that too without causing any harm.
Any unpredictable
event may lead to a crisis situation or some past event which had the potential
of causing risk can also turn out to be harmful. In such a situation the crisis
manager has to quickly take the lead and limit the damage being caused to the
organization. Anyone and everyone cannot be a crisis manager. He, who
understands the organization completely, is pro-active and can handle diverse
situations.
One of the easiest
ways to deal with a crisis is to plan in detail for any possible risk. This is
done by identifying possible crisis situations. Secondly, establish such system
to detect any kind of problem. A crisis management team should be formed within
the organization or an external agency too can be hired to do the needful.
The public relations
or corporate communication team of an organization is the one which plays an
important role in handling crisis situations. It comprises of the most
experienced and dynamic professionals who are able to tackle the media as well.
This is because once news reached media; it takes no time to spread to the
public, resulting in major loss for the respective organization.
Therefore,
crisis management is a very crucial for any organization and the role of a
crisis manager most important.
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