PR: A Way Out Of The BAR
Looking
at this curious title, one might be clueless about the nature of this blog.
Would it actually talk about a way out of a BAR? Or is it something else?
Whatever it is, what does it have to do with PR? PR after all is an entirely
different thing; it is about media relations, event management and crisis
communication. So before your brain goes into frenzy, let me introduce you to
an altogether new BAR i.e. the association of lawyers! The BAR Council Act,
1961 prohibits an advocate to go for an out and out advertisement. Any lawyer found
guilty is liable to certain penalties mentioned in the Act.
We
are all aware that with the dawn of 21st century the literacy rate
of India shot up and so did the number of advocates. This means that an
advocate who earlier had no or less competition is on the brink with 10 other
equally competent lawyers. Our lawyer is bound by the law so he cannot but
advertise, he must rely on his skill-sets, the skill which he uses in the
courtroom to enchant judges(his oratory skills and his legal prowess) might come
handy with a few of the clients but the majority doesn’t understand the legal
technicalities and are bound to be disoriented.
So
what should he do? He can draw the attention of majority by pulling up some
theatrics, like taking up a lost celebrity case which is bound to add up to his
tally of losses or may apply a trick or the other to attract the masses. It is
in these circumstances that PR can come in handy. A PR agency can help in
accentuating a lawyer’s career graph; it can generate a public opinion about
him out of the thin air. By using the skill of PR Professionals, the lawyer can
get the benefits of advertising or let us say a benefit far beyond advertising
and that too at a far lesser cost. And this also helps him escape the net of
law and save him from any disciplinary action from the BAR.
The author of this opinion article is Mr. Anand Prabhakar - Content Writer at PR Professionals
The author of this opinion article is Mr. Anand Prabhakar - Content Writer at PR Professionals
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