4 Qualities of an Expert Corporate Communicator
Being a corporate communicator is not an easy job
and especially being an expert in the field. Someone having excess coffee, carrying
a tab, continuously on calls are characteristics which can help you identify a
corporate communicator but it is only when you spend time with them you will be
able to recognize who is an expert in the field. Following are few
characteristics of an able and expert corporate communicator that help
determine them:
They have a
great news sense:
An expert communicator
knows what to look for and will then dig deeper into it to find a news story. For
other people, it may be a simple story, for a communicator it could be the tip
of a valuable iceberg. They have a clear idea of various questions to be asked
to people in different industries and get ideas.
They rewrite to
find new story angles:
When one starts to
write a story from scratch, then they are able to explore new things and angles
in the same story. This allows the communicator to come out with a more
effective story.
They examine
various view points:
To keep a story
balanced, an expert will always consider multiple points of view. He/she will
always consider the perspective of everyone related to the story and incorporate
the same.
They accept
criticism:
An expert knows how to take criticism and
understands that after review by other stakeholders or executives, the
product/story will come out stronger.
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