Blogs: The Order of The Day

Blogs are short informative pieces of writing. They contain the requisite information in small simple sentences. The message in these write ups is direct. Blogs are written without much ado. The concern of the author is to put his point across. The target audience can be varied as can be the nature of blogs.

Professional blogs are different from personal blogs. A personal blog may be on varied experiences a person has had in his/her life whereas professional blog sticks to the certain field in which the author specialises. A blogger who works for a PR agency will not write about Rocket science. The blogs would consist of small write ups on the various aspects of PR say image building, media relations and crisis management etc.

These small write ups attract far more readers than the traditional articles. And such readership is sure to result in an increase in business for the organisation. Blogs are much like the ‘cutting chai’ of Mumbai, devised out of paucity of time. They serve the purpose and are not at all cumbersome. After all no one has the time to read and understand a full-fledged article so blogs have become the order of the day.