Communication skills vis-à-vis PR

A ‘gift of gab’ is something no one would mind. The ability to express their opinion in the best possible manner gives a person an edge over the others. Listeners are more attentive to those who can speak well because like all the other senses ears too tend to have biased approach. Public relations as a career can be challenging if one has problem in communicating his thought process. A prospective client can lose interest if not convinced proper. Convincing is an art and oratory skills are not in abundance.

PR professionals while interacting with media to pitch their clients have to be precise and to the point. In these circumstances a person who stutters or stammers or hesitates in putting across his point will lose the opportunity. PR is all about projections and the aura that one creates around the client’s image. In these situations someone with a flowing tongue is the man to go to. Even while having a pep talk the words spoken in the correct manner and at the opportune moment can be a shot in the arm.