Tips for an effective PR Survey

It is a part of PR professionals’ job to conduct PR surveys every now and again either for an event or any story they pitch for their client.

A PR survey refers to conducting research on your target audience and there are certain tips that can be followed to help create an effective poll.

1) Keep short questions

It is easier for audience to reply to short and simple questions that concentrate on main objectives rather than longer ones that consume more time.

2) Opt for closed questions

Closed questions generate good results for reports based on percentages and mean scores. Open questions are generally of limited use for the media content.

3) Credible stories

The story should have a clear aim and meaning to convey something important and useful to the target audience. There is no use of an unrealistic survey.

4) Sample size

Professionals working in PR firms should decide the sample size according to the target group whether it should be in hundreds, thousands or more.

5) Give option for sharing views

Apart from asking direct questions, leave space for sharing the audience’s personal views too, in the end.