Social Media Strategies for Public Relations

Social media has become an integral part of public relations in the present digital scenario. Though it cannot replace traditional PR but enhances it to increase the reach of PR. It is a way getting creativity incorporated into PR.

Public relations is supposed to be social and there are certain rules PR Professionals should follow in order to deliver good digital public relations. The very first rule of PR is to always under-promise and over-deliver.

    

 Be precise- Don’t write too long articles or releases for online media as too much text is not what appeals the target audience. Instead try to incorporate images and pictures into your story. Try to write tweetable headlines that increases its chances of retweets.

Use hashtags- It is very important to use correct hashtags in order to spread your message quicker.

Be resourceful- Don’t always try to get your work done from reporters, instead try to help them out with links they need for their stories, by connecting with them through social media i.e., Facebook, Twitter etc.

Connect with social communities- Join social communities where you can target a group rather than bunch of random people. It has more reach and helps in building relationships with them.

Use keywords- Using keywords increases the chances of your release to be searched easily on the net and highlights it more.

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