Crisis Communications

Crisis communications is one of the specialities of a public relations firm that it caters to when its client faces any kind of crisis. It is the duty of PR professionals to protect and defend their clients, be it any organisation or individual. This is really important as a crisis can badly impact the reputation of the organisation and lead to negative outcomes.

A PR firm should always be prepared for any kind of crisis so that when such situation arises, it is easier to cope up and deal with it. PR experts know well how to combat crisis and lessen its damage. There are three phases of crisis management:

Pre-crisis- This means preparing beforehand for a crisis situation in order to prevent it from occurring. This includes researching about the possible crisis a PR firm’s client can suffer and create a crisis management plan for the same. It can also include drafting press release templates beforehand and preparing the team to disseminate that much information only.

Crisis- Responding to the actual crisis with the whole crisis management team in action.

Post-crisis- Understanding why the crisis occurred after dealing with it. It also includes providing follow-up crisis messages.

Crisis management requires great skill and experience and most importantly effective communication within the organisation and to its public.