NATIONAL PUBLIC RELATIONS DAY

April 21- is labelled a special day in the history of Public Relations in India, since it marks the beginning of Indian public relations from 1986.

The red letter day witnessed the First All India Public Relations Conference on April 21, 1986 in Delhi. It was the first meet in which public relations was given a ‘professional approach,’ as the conference was based on it. There was a shift, a gradual change from publicity, press a gentry, information to actual public relations. A Code of Ethics was also adopted for the PR professionals. It was the outset of professional public relations in India.

The aim of National PR Day is to pay attention to public relations activities and PR specialists with a growing important role in the nation’s development through their respective organisations.

Organisations identify special theme for April 21 each year an organize events, highlighting the selected theme to celebrate the day.