How Reliable is Your PR Team

There is action and reaction. The world of PR swears by the Newtonian code. Whatever you do will, must and should reflect back. You don’t need a gang of lording talent bickering over who is better, who’s got better ideas, who’s got THE connections. You need a team. The A-Team. Having a superlative team comprising of the best often leads to clashes in the long run. A team comprises of leaders, executors, administrators, and foot soldiers. The brainchild of any PR team is a reflection of their collective core strengths. A client’s only concern is visible results. The team composition is leader’s responsibility. How you achieve the dream team, however is a different ball game altogether. It’s not rocket science, its evolutionary science. The first step to ensure a strong mobile team is to maintain open channels of communication, overlapping different spheres, and to encourage transfer or exchange of ideas. Every assignment thus is a team building exercise, carefully monitored by the leader. It is important to inculcate principles of patience, in the team just as in a PR stratagem. You cannot achieve what you do not understand. Having an indispensable group of fertile, active minds without being able to utilize their potential is like buying a Ferrari for Village Roads by an untrained driver. Utter and complete waste of talent and resources. 

After zoning in on each person’s potential value, they must be encouraged to volunteer in assignments that is accepted by them, suited to their understanding. It has been known to happen that if a particular member A is not fully devoted to a PR exercise, he or she is most likely to be a burden in the entire process, through no fault of theirs. In such a situation, it’s essential also to create a position for the talent rather than have the talent tailor itself to adjust to the ‘pre-defined job profile’. Selling oneself short is inhibitive to both the firm and the individual. Clients must be kept updated on everyday progress. It helps builds confidence and ensures dedication to the job at hand. This also implies to the client that the entrusted team is serious, diligent and focused. For this a comprehensive team effort is required which in case of unforeseen circumstances would recruit ascertained members to minimize potential fallouts or losses.

How you work surpasses what you work on. The simplest of ideas can manifest itself grandly through mutual understanding and cooperative evaluation. In the world of commercial and corporate communication personal agendas must be set aside to give room to the bigger picture. Needless to say, PR professionals are among those breed of people who don’t adhere to timed jobs. Their work timings catapults from 0 to 100 in a span of seconds. Another value addition is their versatility, and the way they are nurtured to tackle crisis individually. After a successful stint as a positive team player, comes the time to expand individually. This does not entail neglecting the growth period, rather a systematic approach to build wider strengths. Any team’s reliability is measured by the trust placed by the members upon each other. Discord within the house, usually spills over at odd times, inflicting irreversible damage.

Hence, a reliable PR team is a family, with pre-ordained roles. It’s not just an organization, it’s an intelligent gathering of interdependent independent individuals procuring the best for a client’s or a company’s business. Keep working. Keep building.