The Role of Influencers in Social Media Part I

Newton postulated ‘every action has an equal and opposite reaction’.

With all due respect to him, when the physical world shrinks and redefines the concept of response to stimuli, one has to bend the rules, slightly. It is not impossible to accept one irrefutable truth: the sphere of social media is where the world functions. What happens in that intricate web of people, ideas, information charts the course out here. It’s a mystery we love, a puzzle which is deliciously challenging with a promise of huge returns. Let’s begin by stating, in order pair with one has to part with. Except, now this facet of dispensing is an investment. For instance, our human connections have increased substantially without any real contact. The necessity to be physically present has been done away with altogether. This may sound crudely artificial to some, but business requires optimization. The tackling of multiple tasks has paved way to maximize output with smart, strategic input.

There is no one single rule to amplify your presence in the media, which makes room for creativity and innovation. Any PR Agency when awarded with a project or task can utilize numerous tools to channel publicity. For reference let’s call this X. One of the greatest sources is Influencers. An influencer is anyone or anything that possesses the ability to affect something or someone. In our analyses we come across such factors who have a wide social presence. They are easily recognizable as public figures, celebrities, journalists, opinion leaders, analysts, creators and many more. The first step is to recognize influencers and how they have the capacity to manage the brand or services.

The first step is eavesdropping or social listening. It is done to identify who is talking about X. In order to be able to reach out to them and bring them within your sphere is to create an outreach program. The effort on already existing norms is half done. While there is ample competition it’s essential to tap such brackets, stand out among your peers to catch the intended parties’ attention. Reward and revert to them on their contribution, which makes them more approachable in ways which may vary from moral incentives, discounts, and giveaways to financial support.

Secondly there should be a monitoring system with a clear set of objectives. The what, the why, the who and the how, which requires launching indicators and parameters to measure growth, advancement and benefits achieved for the sake of record and future reference. The purpose of pulling influencers can be to write blogs, promote brands, and advocate services in which case the targets must be well defined. Finding influencers must be a comprehensive approach wherein they are engaged and acknowledged on a regular basis. This is a very informal approach and hence requires genuine interest. The trick is not to hanker them or be too pushy. The approach must be in the style of suggestion or encouraging the idea, or taking the interaction offline. More often than not, it leads to better brand promotion and removes possibilities of detractors or negative influencers. This is unsolicited marketing which strikes a chord with observers, which companies also recognize since third party intervention posits genuineness of the product.

Lastly, connecting with influencers is a time taking process of recognition and careful evaluation. Good things require patient attention and one must work to earn their respect, making them an invaluable asset.