Reach out to the media

Create a media List

If you don't already have a list of reporters, editors, columnists, photo editors and producers who cover education, children and families, parenting, workplace, and feature stories in your media market, this is a good time to create one.  United Ways sometimes have media guides that are available to community agencies for a nominal fee, and the public relations offices at community colleges are often willing to share their media lists with other education agencies.

To build your own media list, make a list of:

Local TV and radio stations (including college and university-affiliated stations)
Daily and weekly newspapers (including ethnic, community and other specialty papers)
Wire services
Magazines
Websites with a local focus
Newsletters and bulletins from interested community- and faith-based organizations.
Call and ask for the name and contact information (phone number, fax and email) of the editor, reporter, columnist or producer who covers education, children and families, parenting, workplace, and features.  Media lists should be updated twice per year, as journalists tend to shift beats and jobs fairly often.

Issue a News Release

Manage Media at your event

Develop Media Kit

Identify Your Key Message