Introduction to PR

The term PR not only stands for Public relations but also for Performance and then Recognition. It’s a tool for establishing and maintaining relationship between an organization and its public, which plays a crucial role in two-way information flow and understanding between business organization and its target audience.

In other words Public Relation can also be defined as, "it’s a management function that identifies and establishes a two way communication between an organization and its public on whom its success or failure depends”. Here Public’ involves employees, consumers, shareholders, government and the media.

As market reputation is important to all business houses, the role of public relation professionals becomes pertinent at their state of crisis. PR agencies provide significant and well-timed dissemination of information that enables the organization to recover from negative publicity. Subject of Public Relations is a management function that helps organization to compete effectively in the competitive and global era