Image Management

Image management is an effective and important part of Public Relations. Effective Public Relations can develop and portray a better image of a brand or the mother company of that particular brand. Image management is the proactive process of evaluating and controlling the effect of appearance on yourself and others.



It is a process of creating distinguished presence of a brand in the market. The process of Image Management makes the brand to stand out in the market and in the minds of the consumers by portraying a good image of itself. This helps any brand to beat competitors and achieve a considerable success. The process of Image Management also helps a brand to recover from any crisis if it has faced in the near past.

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