Crisis Management

It's difficult to read media news without coming across at least one story about a company fighting for its reputation after getting in trouble on social media. Organizations of all kinds—from police departments to pizza companies—have continually found creative ways to get themselves into trouble on social media. With online audiences expanding, the necessity of good social media crisis communications is growing in importance.

Whether the damage is self-inflicted or the result of a difficult topic resurfacing, professional crisis communicators argue that the success or failure of a crisis response depends on the preparation done before the crisis actually occurred.

:1. Be prepared.

2. Keep your friends close and your critics closer.

4. Deepen your bench.