Monday, 25 March 2019
In today’s technology driven world, social media has emerged as a new marketing tool having the great potential to multiply the company’s revenue. There are reports highlighting, number of companies experienced 100, 200 and even 1,000 percent returns with the use of this important tool of marketing. As the industry is growing each day, there is a new development; algorithms are changing and updates are being adopted. While this makes social media life challenging for marketers, Apart from the new developments, there are few other reasons why you are making social media difficult for yourself.
#Too much Post or Nothing
Either you post too much or you post nothing. It is not necessary that one has to post every day to increase the engagement for their website. It is always recommended to choose quality posts over the number of posts. Consider spending time defining your target audience and creating relevant posts for them. The top social media & PR agency always try to make sure that their posts are relevant to their target audience.
#Thinking about Yourself
Your post should not only talk about yourself. Always remember as a social media manager whatever you are posting it should be as per the taste and interest of your audience. If you are just posting relating to your company, that is fine but it will not add value for your current and prospective clients.
#Talking to Yourself
If you are just posting on your company’s website but not boosting it regularly, remember by doing so you are just talking to yourself. The boosting can be done by regular involvement of the audience with likes, sharing and etc (organic boost). As per the industry reports in the present time organic boost has dwindled up, so in that case boosting can be done using a defined budget.
As a social media expert, avoid such mistakes and be updated about the new development and technology.
The author of this opinion article is Ms. Navdeep Nandre at PR Professionals
Saturday, 16 February 2019
When it comes to Digital Marketing, Search Engine Optimization(SEO) is considered an important element which mainly works on the mechanism of keywords to fetch rankings. But SEO goes much beyond keywords there are a lot other factors which account to the desire results.
In addition to the keyword relevancy on the website, other factors which search engine algorithms evaluate are traffic duration, image optimization, inbound and outbound links, page views, and broken links etc.
Here are the 5 essential factors that increase the usability on the website and also improves SEO ranking:
1. Image Optimization
Image Optimization basically accounts to having the high-quality images in the right format, dimension, size, and resolution while making sure of having the smallest size possible. Also, the usage of right keywords for image file name, alt tag, title, description and caption ensures better SEO results.
2. Outbound Links
To make your content more centered and accessible, you can link to the respected authority sites. This will not only increase the content relevancy and traffic on your website but will also improve the SEO ranking.
3. Header Tags
Usage of header tags and proper formatting of the content gives a user friendly experience. It holds the attention of the reader and induces them to spend time to read your content; eventually it improves SEO.
4. Page load Speed
Page load speed is an important factor which Google and Bing consider under website ranking algorithms. Majorly user switches to another website rather than waiting for pages to load even if it is for a few extra seconds. This affects the traffic generation, increase of bounce rate, reduction in the number of pages viewed and ultimately harms SEO ranking.
Small Tip: To increase the page load speed, make use of caching plug-ins, image optimization, ensure code is clean & streamlined and reduce the number of plugins.
5. Broken Links
Broken links gives a bad impression to the visitors. They are considered as a signal of an old, neglected site by search engines and it poorly affects the SEO ranking.
These points mentioned above can help you understand the working of SEO practices a little better. Although it is a vast domain which uses n number of ways to derive website traffic.
The author of this opinion article is Ms. Sukirti Gupta at PR Professionals
Thursday, 31 January 2019
Have you been aiming at elevating your company’s visibility then boosting your Public Relations can be the game changer. It is for sure a guaranteed and an extremely effective way to promote your company. Well-computed and efficiently executed PR strategies/PR campaigns can fetch desirable results in a stipulated period of time. It holds the potential to attract target audience and convert most of the prospects into loyal base of customers for the company.
Here are few best practices that PR professionals follow to ensure maximum results for their clients:
1. Providing Unmatched, Unique and Engaging Content
Content holds the key to reach out to a greater audience or is the first approach itself. PR strategies fragmented towards best quality content never seize to make an impact. Good PR professionals make sure of having the best social impact by publicizing the posts that hold great value for the company. Error free content, filtered through multiple edits, having meaningful message that is client-centric, bring along the needful balance in a good content PR strategy. There is absolutely no scope for sloppy writing, good PR strategies make or break a client’s reputation so whatever is passed to the audience should be no less than best and quality.
2. Establishing rapport with Media Biggies and popular Industry Bloggers
For PR strategies to reap maximum benefit and be success, it is important to establish close-knitted relationships with media personnel’s, well-known bloggers, and thought-leaders of your industry. To spread the word of mouth right connects play a pivotal role in making a difference. A bond of trust must be build with them to ensure maximum outreach. Such media relations or connects make way to the right passage of the content to wider masses. Every PR company has good industry connects which enables efficient management of clients PR.
3. Continuous Assessments based on results and experiments
Every client is different and needs a specific PR strategy, so with every client comes a new challenge. A challenge where one gets to build a client-centric PR strategy, which has new additions, some practiced and proven, some new and risky! So, based on which strategy pans out well in which situation, the PR professionals need to change and see what works where! It’s a continuous process of learning, where PR firms know that every promotional campaign comprises of multiple stages including research, planning, implementation, and analysis. And every campaign brings along results, some positive and some mere learning. PR companies work on a balanced ratio to fetch assured results but simultaneously introducing some new elements for widening the scope of success in varied situations.
So, it is clear that every company utilizes well-executed PR strategies, but with the stated points you will understand what stays evident yet covered in PR companies.
The author of this opinion article is Ms. Rupsi at PR Professionals
Friday, 28 December 2018
Gone are the days when the work of public relations was just limited to the print media, television etc. With the introduction of the internet, the opportunities for PR services have increased. There are number of emerging trends which are spreading like a wildfire. Let’s discuss a few of them.
- Social Media will play an instrumental role: Digital space is expanding and the emphasis on it is increasing. All corporate want to invest in the digital space and a positive brand image is the need of the hour.
- Measuring Engagement: Analyzing the number of likes, shares and comments you are getting is essential, but you also need to gather understanding from such engagement. It helps you to analyze who are following your content. This also gives you the right to respond to the positive and negative responses.
- SEO becomes essential: Using SEO to find out relevant Keywords and integrating them into your content will increase your chance of being featured on the first page Search Engine Results Page (SERP)
- High-Quality Content: As we know Content is the King of Public Relations. It is something which represents you in front of the client and final audience. With the shift to digital and short-staffed newsrooms, developing good and high quality has become even more paramount to successful PR firms. When we talk about high-quality content it should be free from grammatical error.
- Multi-tasking PR officials: Multitasking seems like a great way to get a lot done at once. A PR official who can generate content, handle media are more in demand and their future is bright. Playing every role in the Public Relation is essential to remain sustained.
Tuesday, 18 December 2018
Public Relations Professionals often find themselves in the position of having to convince management to fund research as it is an essential part of the sector. Discussed below are the importance of research.
- A Tool for Learning: Research is required not just for students and academics, but for all professionals, including Public Relations officials. Research is important, for it allows us to better understand the PR world. Research allows PR professionals to learn and understand an organization: its goals, target audience etc.
- Helpful in Solving Crisis: Through research, we can solve the crisis erupting in the proper functioning of the PR work. In the time of crisis, a PR official finds the way out through research.
- Guides you to Seek Opportunities for you and for your Clients: Through proper research, we can develop story ideas for our clients.
- Avoid Biased Opinions: With research, a PR company can obtain a realistic view of how the public and clients currently feel about their work. Without this important element, PR companies have to rely on their own opinions. This means they are using a biased view in order to make the company’s decision, which may not help to create their good public image.
- Makes you Confident: With proper research, a PR official is confident and can tackle any situation coming in his way.
With the above-given reasons, it can be concluded that Research is very important in the proper functioning of PR.
The author of this opinion article is Mr. Veenit Tiwari at PR Professionals
Tuesday, 11 December 2018
If you’ve ever worked with Public Relations Agency, chances are there that your mentor or colleague must be a woman. The number of women working in this sector is more as compared to men and is commonly said that PR is a female dominated industry. According to the Bureau of Labor Statistics, women comprise 63 per cent of PR specialist roles and 59 percent of PR management positions. With each passing day, the number of women involving themselves in multiple jobs from client handling to business development is on a rise.
There are reasons why women are more attracted to the sector as compared to men.
Women have a Better Convincing Power: Women have the natural ability to convince. Moreover, they are better attuned to the customer’s requirements, ensuring satisfying relationships. It is because of this quality, women are better handlers of crisis management.
Long-Term Association: It is a known fact that women are more sincere than men and this is the reason they tend to sustain relationships over a longer period of time, a trait crucial for any the PR firm.
Women are Social Butterflies: Studies have proven that women are more social than men. Most of them are socially charismatic and have great networking skills. Famous for their high interaction levels, women can strengthen any business collaboration.
Flexibility in Work: Many a time PR offer job as freelancers, so many women take such jobs especially when they have kids to take care of. This reduces their possibility to leave their job as they can continue from home with flex-time.
Women have More Patience: Women are more patient than men so they tend to opt PR sector and do better.
With all the above qualities women outnumber in PR sectors more.
Tuesday, 4 December 2018
It is rightly said that Content is King in the Public Relations as it is the most essential requirement in the working of any PR company. For this, companies are spending huge money and energy in the content creation. If one has flair in writing can make a bright future in Public Relations. Given below are few of the tips to enhance your content.
Thirst for Research : The main purpose of the research is to get deep into the topic so that something helpful can be churned out which can be helpful in writing content and finally making a good image of your client.
Good in Grammar : A strong grasp of grammar will help you to enjoy a hurdles journey in any PR company. Having good command over grammar is as essential as knowing your own religion.
Flow is the Golden Key: Proper flow can help in the betterment of one’s content.
Avoid Plagiarism: Plagiarism is using others' ideas and words without clearly and properly acknowledging the source. To create an impactful content, a content writer should avoid it.
Time Your Writing : Delivering your work on time is essential, no matter how better you write, but if you do not submit your work on time then it is worthless. So a good content writer completes his work on time.