tag:blogger.com,1999:blog-66453183340260360632024-02-17T14:18:27.268+05:30PR ProfessionalsPR Professionals has maintained its credibility as the best PR agency through demonstrated versatility. It is the only PR firm that has attained a 98% business growth through client referrals.PR Professionalshttp://www.blogger.com/profile/03243520652389014344noreply@blogger.comBlogger279125tag:blogger.com,1999:blog-6645318334026036063.post-2501482338234054782021-03-31T12:59:00.002+05:302021-03-31T12:59:55.054+05:30PR AGENCY IN INDIA<p><a href="https://www.prprofessionals.in/" rel="nofollow" target="_blank"> PR Professionals</a> has maintained its credibility as the best PR agency in India through demonstrated versatility. It is the only PR agency in Gurgaon and Delhi NCR that has attained 98% business growth through client referrals.</p>PR Professionalshttp://www.blogger.com/profile/03243520652389014344noreply@blogger.com0tag:blogger.com,1999:blog-6645318334026036063.post-4768378586162213132020-11-25T15:00:00.000+05:302020-11-25T15:00:00.350+05:30Common Myths Associated with PR Fraternity<p> </p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEieWZOAySI1ndBlhjZ36tPjj5WJVwdlVDKDq30sFXzZqGoiCSfidoiyMJ97t_W-6Wgs-yJpCcu6_0fayuv9uZcjXKIf2DlcQKvHU_O5r4iPp4-1kj6c8ryWdVWc3Io0PPYYdfFuwZK1rDC4/s876/Common+Myths+Associated+with+PR+Fraternity.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="497" data-original-width="876" height="365" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEieWZOAySI1ndBlhjZ36tPjj5WJVwdlVDKDq30sFXzZqGoiCSfidoiyMJ97t_W-6Wgs-yJpCcu6_0fayuv9uZcjXKIf2DlcQKvHU_O5r4iPp4-1kj6c8ryWdVWc3Io0PPYYdfFuwZK1rDC4/w640-h365/Common+Myths+Associated+with+PR+Fraternity.png" width="640" /></a></div><div style="text-align: center;"><b><a href="https://www.prprofessionals.in/blogs/common-myths-associated-with-pr-fraternity/">Common Myths Associated with PR Fraternity</a></b></div><div style="text-align: center;"><br /></div><div style="text-align: center;"><br /></div><p></p><h5 class="widget-title" style="border-left: 1px solid rgb(0, 0, 0); box-sizing: border-box; font-family: "Open Sans"; font-size: 16px; line-height: 32px !important; margin-bottom: 20px; margin-top: 0px; padding-left: 20px;">Recent Posts</h5><div><ul style="box-sizing: border-box; font-family: Roboto; font-size: 15px; list-style-image: initial; list-style-position: initial; margin: 0px 0px 1.75em 1.25em; padding: 0px;"><li style="box-sizing: border-box;"><a aria-current="page" href="https://www.prprofessionals.in/blogs/common-myths-associated-with-pr-fraternity/" style="box-sizing: border-box; color: black; text-decoration-line: none; touch-action: manipulation;">Common Myths Associated with PR Fraternity</a> <span class="post-date" style="box-sizing: border-box;">November 25, 2020</span></li><li style="box-sizing: border-box;"><a href="https://www.prprofessionals.in/blogs/how-to-increase-your-brand-exposure-with-public-relation/" style="box-sizing: border-box; color: black; text-decoration-line: none; touch-action: manipulation;">How To Increase Your Brand Exposure With Public Relations?</a> <span class="post-date" style="box-sizing: border-box;">October 12, 2020</span></li><li style="box-sizing: border-box;"><a href="https://www.prprofessionals.in/blogs/top-five-tactics-your-pr-agency-must-follow/" style="box-sizing: border-box; color: black; text-decoration-line: none; touch-action: manipulation;">Top Five Tactics Your PR Agency Must Follow</a> <span class="post-date" style="box-sizing: border-box;">September 4, 2020</span></li><li style="box-sizing: border-box;"><a href="https://www.prprofessionals.in/blogs/social-media-trends-during-the-covid-19-pandemic/" style="box-sizing: border-box; color: black; text-decoration-line: none; touch-action: manipulation;">Social Media Trends During the Covid-19 Pandemic</a> <span class="post-date" style="box-sizing: border-box;">August 28, 2020</span></li><li style="box-sizing: border-box;"><a href="https://www.prprofessionals.in/blogs/power-of-pr-in-the-start-ups/" style="box-sizing: border-box; color: black; text-decoration-line: none; touch-action: manipulation;">Power of PR in the Start-Ups</a> <span class="post-date" style="box-sizing: border-box;">August 21, 2020</span></li><li style="box-sizing: border-box;"><a href="https://www.prprofessionals.in/blogs/how-to-reach-your-exact-target-audiences/" style="box-sizing: border-box; color: black; text-decoration-line: none; touch-action: manipulation;">How To Reach Your Exact Target Audiences?</a> <span class="post-date" style="box-sizing: border-box;">August 4, 2020</span></li></ul></div>PR Professionalshttp://www.blogger.com/profile/03243520652389014344noreply@blogger.com0tag:blogger.com,1999:blog-6645318334026036063.post-21954276115819537272020-04-17T16:59:00.003+05:302020-04-17T17:02:26.024+05:30Role of PR in Crisis Management<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://www.prprofessionals.in/blogs/role-of-pr-in-crisis-management/" target="_blank"><img alt=" Role of PR in Crisis Management" border="0" data-original-height="638" data-original-width="1200" height="339" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiya7x-jCmgteBQGL82ReI3eElyutb1vXPQIWddkqgta10qDhWD1jr889bQTP20PExbDD97_zj2An6KgSrs-C1L53XlmjVWn6193hPMeB5pXQmVFCpS6J_aA7Tz2fmJDsq0hgKSV7ldQJYf/s640/Role+of+PR+in+Crisis+Management.png" width="640" /></a></div>
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crisis management, pr crisis management, pr communication, disaster management, brand communication, corporate communication, pr agency, </div>
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PR Professionalshttp://www.blogger.com/profile/03243520652389014344noreply@blogger.com2tag:blogger.com,1999:blog-6645318334026036063.post-77605007514111336272020-04-17T16:44:00.002+05:302020-04-17T16:44:59.371+05:30PR Professionals Won ET Brand Equity Kaleido Awards 2020<div dir="ltr" style="text-align: left;" trbidi="on">
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<b><a href="https://www.prprofessionals.in/" target="_blank">PR Professionals</a>. </b>a <a href="https://www.prprofessionals.in/" target="_blank">pr agency in gurgaon</a>, India is delighted to share that it has won Gold in Reputation Management and Silver for Best Campaign in Public Sector at the <a href="https://brandequity.economictimes.indiatimes.com/kaleido" target="_blank">ET Brand Equity Kaleido Awards</a> for NHPC. We would like to thank our team who put their heart and soul into their work. We are also thankful to our client <a href="http://www.nhpcindia.com/home.aspx" target="_blank">NHPC </a>who believed in us and motivated us at every step. We are humbled by his win and motivated to strive even harder for our clients.</div>
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PR Professionalshttp://www.blogger.com/profile/03243520652389014344noreply@blogger.com1tag:blogger.com,1999:blog-6645318334026036063.post-31663445236315257932020-03-27T18:04:00.002+05:302020-04-17T17:01:10.719+05:30What are the best PR agencies in India for lifestyle/fashion startups?<div dir="ltr" style="text-align: left;" trbidi="on">
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For Fashion and lifestyle start-ups, it is very important for the company to build a brand image. <a href="https://www.prprofessionals.in/" target="_blank">PR firms</a> that help in growing into a successful business, and getting your voice heard in the press. There are few trusted <a href="https://www.prprofessionals.in/" rel="nofollow" style="background-color: transparent; border-bottom: 1px solid rgba(0, 163, 217, 0.25); color: #00a3d9; cursor: pointer; text-decoration-line: none;" target="_self">PR agency for Fashion Brands</a> and <a href="https://www.prprofessionals.in/" target="_blank">PR Professionals</a> is one of the best among them in India.</div>
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See, it’s all about brand , how you make it visible and create a bond with your consumers. PR is all about developing a genuine bonds with your customers.</div>
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<a href="https://www.prprofessionals.in/" rel="nofollow" style="background-color: transparent; border-bottom: 1px solid rgba(0, 163, 217, 0.25); color: #00a3d9; cursor: pointer; text-decoration-line: none;" target="_self">PR Professionals</a> is one <a href="https://www.prprofessionals.in/" target="_blank">PR agency</a> that works in <a href="https://www.prprofessionals.in/brand-management/" target="_blank">brand communication</a>, looks into the overall challenge, the way brand will connect with the consumers, what is it about and what channel will remain the best to convey the PR objective.</div>
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<a href="https://pragencygurgaon.livejournal.com/tag/best%20pr%20agency" style="border-radius: 4px; border: 1px solid rgb(212, 220, 224); box-sizing: border-box; color: #333333; display: inline-block; margin: 0px 8px 8px 0px; outline: 0px; padding: 4px 15px 5px; text-decoration-line: none; transition: border-color 0.2s ease 0s, background-color 0.2s ease 0s, color 0.2s ease 0s; user-select: none;" target="_self">best pr agency</a><a href="https://pragencygurgaon.livejournal.com/tag/fashion%20pr%20agency" style="border-radius: 4px; border: 1px solid rgb(212, 220, 224); box-sizing: border-box; color: #333333; display: inline-block; margin: 0px 8px 8px 0px; outline: 0px; padding: 4px 15px 5px; text-decoration-line: none; transition: border-color 0.2s ease 0s, background-color 0.2s ease 0s, color 0.2s ease 0s; user-select: none;" target="_self">fashion pr agency</a><a href="https://pragencygurgaon.livejournal.com/tag/pr%20agency" style="border-radius: 4px; border: 1px solid rgb(212, 220, 224); box-sizing: border-box; color: #333333; display: inline-block; margin: 0px 8px 8px 0px; outline: 0px; padding: 4px 15px 5px; text-decoration-line: none; transition: border-color 0.2s ease 0s, background-color 0.2s ease 0s, color 0.2s ease 0s; user-select: none;" target="_self">pr agency</a><a href="https://pragencygurgaon.livejournal.com/tag/pr%20agency%20for%20fashion" style="border-radius: 4px; border: 1px solid rgb(212, 220, 224); box-sizing: border-box; color: #333333; display: inline-block; margin: 0px 8px 8px 0px; outline: 0px; padding: 4px 15px 5px; text-decoration-line: none; transition: border-color 0.2s ease 0s, background-color 0.2s ease 0s, color 0.2s ease 0s; user-select: none;" target="_self">pr agency for fashion</a><a href="https://pragencygurgaon.livejournal.com/tag/pr%20agency%20in%20india" style="border-radius: 4px; border: 1px solid rgb(212, 220, 224); box-sizing: border-box; color: #333333; display: inline-block; margin: 0px 8px 8px 0px; outline: 0px; padding: 4px 15px 5px; text-decoration-line: none; transition: border-color 0.2s ease 0s, background-color 0.2s ease 0s, color 0.2s ease 0s; user-select: none;" target="_self">pr agency in india</a><a href="https://pragencygurgaon.livejournal.com/tag/public%20relations" style="border-radius: 4px; border: 1px solid rgb(212, 220, 224); box-sizing: border-box; color: #333333; display: inline-block; margin: 0px 0px 8px; outline: 0px; padding: 4px 15px 5px; text-decoration-line: none; transition: border-color 0.2s ease 0s, background-color 0.2s ease 0s, color 0.2s ease 0s; user-select: none;" target="_self">public relations</a></div>
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PR Professionalshttp://www.blogger.com/profile/03243520652389014344noreply@blogger.com0tag:blogger.com,1999:blog-6645318334026036063.post-9790752745374061932020-03-27T18:03:00.000+05:302020-03-27T18:03:42.767+05:30Which is the best healthcare PR agency in India?<div dir="ltr" style="text-align: left;" trbidi="on">
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Following is the PR Firm that focuses on both traditional marketing methods with modern digital campaign strategies. The work is tremendous and they help healthcare businesses adapt and build relationships to attain success. I've closely observed Artemis Hospital's PR, handled by PR Professionals. The content delivered on the social media pages is unique. The online world defines your business by the type of content that you produce. PR Professionals is the<span> </span><a href="https://www.prprofessionals.in/" rel="nofollow" style="background-color: transparent; border-bottom: 1px solid rgba(0, 163, 217, 0.25); color: #00a3d9; cursor: pointer; text-decoration: none;" target="_self"><strong style="font-weight: bolder;">best healthcare PR agency</strong></a>.</div>
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PR Professionalshttp://www.blogger.com/profile/03243520652389014344noreply@blogger.com0tag:blogger.com,1999:blog-6645318334026036063.post-43655984060417183742020-03-27T18:01:00.001+05:302020-03-27T18:01:19.182+05:30Which are the best PR firms in India for technology companies?<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://www.prprofessionals.in/" target="_blank">Tech PR Agencies</a> help in conducting the product launches, pitching editors on new story ideas, writing multiple blog posts and contributed articles, and post company messages on social media channels.<span> </span><a href="https://www.prprofessionals.in/" rel="nofollow" style="background-color: transparent; border-bottom: 1px solid rgba(0, 163, 217, 0.25); color: #00a3d9; cursor: pointer; text-decoration: none;" target="_self">PR Professionals</a><span> </span>has an expert team dealing in Tech clients.</div>
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PR Professionalshttp://www.blogger.com/profile/03243520652389014344noreply@blogger.com0tag:blogger.com,1999:blog-6645318334026036063.post-35056967971451853002020-03-27T17:59:00.000+05:302020-03-27T17:59:32.097+05:30What are some good PR firms for nonprofits?<div dir="ltr" style="text-align: left;" trbidi="on">
<span style="background-color: white; color: #242f33; font-family: "PT Serif", Georgia, Times, serif; font-size: 20px;">NGOs are for the welfare and social development of the people. According to me, </span>PR Professionals<span style="background-color: white; color: #242f33; font-family: "PT Serif", Georgia, Times, serif; font-size: 20px;"> is the <a href="https://www.prprofessionals.in/" target="_blank">best PR agency for non-profit organizations</a>. They strategies awareness about the organization’s aims and objectives, which can help collect the funds, they also help in giving the best coverage online as well as offline. Using the best use of digital platforms, they create good buzz on social media platforms.</span></div>
PR Professionalshttp://www.blogger.com/profile/03243520652389014344noreply@blogger.com0tag:blogger.com,1999:blog-6645318334026036063.post-3146292906553851062019-11-19T12:25:00.000+05:302019-11-27T12:46:15.612+05:30Changing Marketing Definition with the Inception of Content Marketing<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://prprofessionalsblogs.files.wordpress.com/2019/11/pr-professionals-content-marketing.jpeg?w=660" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="348" data-original-width="660" height="336" src="https://prprofessionalsblogs.files.wordpress.com/2019/11/pr-professionals-content-marketing.jpeg?w=660" width="640" /></a></div>
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Marketing has always been an integral part of business operations. And with the evolution of the business environment, changing preference of customers and especially the emergence of various media platforms, the role and the ways of marketing have also changed manifold. All these factors led to the conception of Content Marketing. The approach focuses on disseminating information about a product through valuable, relevant, and consistent content creation. And the ultimate goal of the method is to attract and retain target audiences and to drive profitable customer action.<br />
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Content marketing revolves around two important points-storytelling and audiences. You weave a story for your audiences online. The technological revolution is defining things in its own way and is affecting every aspect of life. It has mitigated all the distances used to be present in everyday life. This opportunity gave marketers, <a href="https://www.prprofessionals.in/" style="border-bottom-color: rgb(51, 51, 51); border-bottom-style: solid; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: initial; border-top-style: initial; border-width: 0px 0px 1px; box-sizing: inherit; color: #333333; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;">PR Professionals</a>, and marketing agencies effortless access to prospects.<br />
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It has now become easy to reach the audiences and generate leads. It helps in expanding the customer base which spreads <a href="https://www.prprofessionals.in/brand-management/" style="border-bottom-color: rgb(51, 51, 51); border-bottom-style: solid; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: initial; border-top-style: initial; border-width: 0px 0px 1px; box-sizing: inherit; color: #333333; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;">brand</a> awareness. Providing valuable information to consumers creates a willingness to purchase products from the company whenever needs arise. This is an indirect sales strategy which depends on the trust and rapport developed with audiences through content.</div>
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Business is a mutually beneficial activity. To get something valuable organizations also have to offer something valuable. Content marketing is about this very idea. If a company provides valuable content they get brand recognition in return. The content can be offered through various platforms and in many different formats including blogs, articles, infographics, videos, podcasts, newsletters etc. While designing content the need of the target must be understood clearly and continuity is another necessity.<br />
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You definitely have heard of the phrase ‘Content is King’. This is the age of content by which you interact with your prospects. Content makes the reader develop an opinion about your brand so all your reputation depends on the content created. Content must be engaging, informative and valuable. Adeptly designed content leaves an everlasting impact on readers and brings them back to your platform; it increases the chances of their conversion into a customer.</div>
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In short, it can be said that the Content Marketing approach has equipped the marketing segment of business operations with a powerful weapon to influence prospects. It is redefining marketing which, if used skillfully, can yield better results.<br />
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The author of this opinion article is Mr Amit Kumar at <a href="http://prprofessionals.in/" style="border-bottom-color: rgb(51, 51, 51); border-bottom-style: solid; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: initial; border-top-style: initial; border-width: 0px 0px 1px; box-sizing: inherit; color: #333333; font-family: inherit; font-size: 19px; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;">PR Professionals</a></div>
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PR Professionalshttp://www.blogger.com/profile/03243520652389014344noreply@blogger.com0tag:blogger.com,1999:blog-6645318334026036063.post-45670146255759582422019-11-11T12:21:00.000+05:302019-11-27T12:45:14.918+05:30Significance of Big Data in Public Relations<div dir="ltr" style="text-align: left;" trbidi="on">
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Big data refers to the varied, unorganized, voluminous sets of digitized data created on a daily basis. The past decade has witnessed the ever-expanding role of big data in the various sectors, and PR Services are no exception. Recent technological innovations have facilitated the capture of big data to gain useful insights. Big Data is of immense significance to PR firms as it enables informed decision- making in strategic communication and improves brand positioning.<br />
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Earned media is a formidable pillar for <a href="https://www.prprofessionals.in/" style="border-bottom-color: rgb(51, 51, 51); border-bottom-style: solid; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: initial; border-top-style: initial; border-width: 0px 0px 1px; box-sizing: inherit; color: #333333; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;">Pu</a><a href="https://www.prprofessionals.in/" style="border-bottom-color: rgb(51, 51, 51); border-bottom-style: solid; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: initial; border-top-style: initial; border-width: 0px 0px 1px; box-sizing: inherit; color: #333333; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;">blic</a><a href="https://www.prprofessionals.in/" style="border-bottom-color: rgb(51, 51, 51); border-bottom-style: solid; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: initial; border-top-style: initial; border-width: 0px 0px 1px; box-sizing: inherit; color: #333333; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;"> Relations</a><span style="border: 0px; box-sizing: inherit; font-family: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">. </span>New-age analytics tools aid top PR firms to garner more insightful and accurate information of earned media placements and thus evaluate the performance of public relations campaigns. Big Data allows a PR company to quantify the degree to which earned media placements have enhanced brand positioning and also aids in setting tangible and measurable PR objectives.<br />
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As Public Relations in India witnesses the ever-increasing role of <a href="https://www.prprofessionals.in/social-media/" style="border-bottom-color: rgb(51, 51, 51); border-bottom-style: solid; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: initial; border-top-style: initial; border-width: 0px 0px 1px; box-sizing: inherit; color: #333333; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;">digital PR,</a> big data has become an important tool for online PR. Combined with social media listening tools, big data helps PR Professionals gauge sentiment about the brand, mitigate risks and aid in effective <a href="https://www.prprofessionals.in/crisis-management/" style="border-bottom-color: rgb(51, 51, 51); border-bottom-style: solid; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: initial; border-top-style: initial; border-width: 0px 0px 1px; box-sizing: inherit; color: #333333; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;">crisis management</a>. The real-time information generated by big data helps crisis management experts to foresee potential threats and respond quickly and effectively to a crisis.<br />
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Big Data also plays an important role in trend analysis. By leveraging big data, top PR agencies can identify the right target audience for the brand. Capturing data for a prolonged period also helps PR companies in trend prediction and thus alter brand messaging accordingly.</div>
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Thus, big data can be a game-changer for public relations and will aid PR agencies in adapting to the dynamic ecosystem.</div>
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PR Professionalshttp://www.blogger.com/profile/03243520652389014344noreply@blogger.com0tag:blogger.com,1999:blog-6645318334026036063.post-64259810564485518392019-10-18T11:36:00.000+05:302019-10-19T11:37:30.652+05:30The Day and Age of Digital PR<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj4wfA9HpXpFUR_s36TL50qj6b-TkxZWDi1_hlPVuQlKXVznATMKLdZu6ntKmFU3EiKurQT9SYFu-u_eZpNeHyu7hvwB3h1NSl6eqZDkAE-5AVGIFzuDwW4DlDqZ3-C_bsoTTVGruiKTS0-/s1600/PR+Professionals+-+PR+Agency+in+Mumbai.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="488" data-original-width="483" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj4wfA9HpXpFUR_s36TL50qj6b-TkxZWDi1_hlPVuQlKXVznATMKLdZu6ntKmFU3EiKurQT9SYFu-u_eZpNeHyu7hvwB3h1NSl6eqZDkAE-5AVGIFzuDwW4DlDqZ3-C_bsoTTVGruiKTS0-/s400/PR+Professionals+-+PR+Agency+in+Mumbai.png" width="395" /></a></div>
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<span lang="EN-IN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 107%;">Gone are the days of traditional Public
Relation (PR) which emphasized securing coverage only in print media with high
circulation and hence a higher readership. The field of PR has changed
massively to what it used to be a decade ago. It isn't only about <a href="https://www.prprofessionals.in/" target="_blank">PR agencies</a>
getting involved in media relations and circulating press releases followed by
follow up calls to the said journalists.<br style="mso-special-character: line-break;" />
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<span lang="EN-IN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 107%;">Digital PR is all about combining
traditional PR with content marketing and social media. It is transforming news
into conversations and bypassing media to speak directly to the target audience
online. News can be spread further, faster, and more effectively to a specific
target audience than ever before in history. Instead of being satisfied with a
single placement, news can now receive multiple hits. We can now use social
media, blogs, reviews, and content not just to share news, but to communicate
with the audience.<br style="mso-special-character: line-break;" />
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<span lang="EN-IN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 107%;"><a href="https://www.prprofessionals.in/social-media/" target="_blank">Digital PR</a> is an evolved form of PR. It
focuses on online publications and creating brand awareness. It includes
publishing articles online, posting online press releases, blogs, product
features and reviews. Fostering journalist and content writing contacts to
secure press hits, using social media to gain exposure are some other ways to
explore the digital platform. <br />
Content marketing is an important portion of a digital PR campaign. The more
content is shared and discovered, the more the reputation and status begin to
multiply. Content already is written can be rehashed into a different piece and
shared or published on a different platform by repurposing.<br style="mso-special-character: line-break;" />
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<span lang="EN-IN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 107%;">The world of social media is vivid and
vibrant. It touches upon your daily life and subtly weaves in content and news
that you wish to communicate. Dedicated <a href="https://www.prprofessionals.in/social-media/" target="_blank">social media</a> agencies carry out this
work fantastically daily, targeting their messaging towards the desired target
audience set.<br style="mso-special-character: line-break;" />
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<span lang="EN-IN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 107%;">Digital PR is here to stay and grow.
Print media will continue to thrive, however digital will increasingly find
more audience and acceptance in the coming years in a tech-on-the-go world we
inhabit today!<o:p></o:p></span></div>
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<span lang="EN-IN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 107%;">The author of this opinion article is Ms
Prerna Jain at <a href="https://www.prprofessionals.in/" target="_blank">PR Professionals<o:p></o:p></a></span></div>
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PR Professionalshttp://www.blogger.com/profile/03243520652389014344noreply@blogger.com1tag:blogger.com,1999:blog-6645318334026036063.post-11184005091070346962019-09-20T16:02:00.000+05:302019-10-05T14:00:32.033+05:30Influencer Marketing - The Modern Marketing Tool<div dir="ltr" style="text-align: left;" trbidi="on">
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9rf5vldryga9PCGr0UXLVgPQH4T2d3j2ikW4us8ymz7Wz-l_Q-ngb3pGHhibwv4c7QrkNcUB4YkHu566SDVtnmsOW1cWY7wBMDTuR5qhnv10agxiUS5tDYxz4oDSUg2cvAsU-1TFKQGKf/s1600/illustration-refer-friend-concept-with-characters_52683-24294.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="417" data-original-width="626" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9rf5vldryga9PCGr0UXLVgPQH4T2d3j2ikW4us8ymz7Wz-l_Q-ngb3pGHhibwv4c7QrkNcUB4YkHu566SDVtnmsOW1cWY7wBMDTuR5qhnv10agxiUS5tDYxz4oDSUg2cvAsU-1TFKQGKf/s1600/illustration-refer-friend-concept-with-characters_52683-24294.jpg" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Influencer Marketing - The Modern Marketing Tool</td></tr>
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<span style="font-family: "times" , "times new roman" , serif;"><b><br /></b><b>“Evolution is the gradual development of something to better adapt to the changes occurring in
the world around.”</b></span></div>
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<span style="font-family: "times" , "times new roman" , serif;">The world is a complex place, rapidly shrinking as the connections are becoming virtual, and the sources of information are digitalizing. Marketing
is no different, adjusting with the alterations taking place in the digital
world, affecting the way brands reach out to their customers. <a href="http://prprofessionals.in/" target="_blank">Digital Marketing</a> has now evolved to include influencer marketing,
a tool to adapt and adopt to keep pace with the world. In a time where people are losing trust in brands, influencer marketing is like a knight in shining
armour, providing a way for brands to gain confidence over their customers.</span></div>
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<span style="font-family: "times" , "times new roman" , serif;">Every brand has a target audience, and every audience has
preferences in terms of people they follow or things they like. People with
quality followers in a particular niche with which she/he actively engages and
builds relationships are called influencers. They can easily affect purchase
decisions, impacting brands, and their sales. <a href="https://www.prprofessionals.in/social-media/" target="_blank">Influencer marketing</a> is the
collaboration of brands with influencers, similar to the idea of celebrity
endorsement to fit in today’s content-driven marketing campaigns, making it a
concoction of old and new marketing tools. It involves fostering a relationship
with a group of people while building trust, bringing key leaders into the
picture on <a href="https://www.prprofessionals.in/social-media/" target="_blank">social media</a> platforms. </span></div>
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<span style="font-family: "times" , "times new roman" , serif;">But why is this important for brands today?</span></div>
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<span style="font-family: "times" , "times new roman" , serif;"> Whether it is scrolling through Instagram or going
through the facebook feed, there are people we follow and spend hours looking
at their content. Where celebrities are like imagination, influencers become a
reality. Finding it easier to connect with these realities, the effect that
influencers have on their followers can change the game of the brands. Their
recommendations of products and services are considered more credible and
organic. They can help accomplish goals and influence the target audience,
thus, converting them into buyers. </span></div>
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<span style="font-family: "times" , "times new roman" , serif;">So, evolve, adapt and grow with influencer marketing!</span></div>
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<span style="font-family: "times" , "times new roman" , serif;"><span style="background-color: #fdfaf0;">The author of this opinion article is Ms Asmita Arya at </span><a href="https://www.prprofessionals.in/" style="background: rgb(253, 250, 240); text-decoration-line: none;" target="_blank">PR Professionals</a></span></div>
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PR Professionalshttp://www.blogger.com/profile/03243520652389014344noreply@blogger.com0tag:blogger.com,1999:blog-6645318334026036063.post-90571760756420028662019-08-10T17:57:00.001+05:302019-08-10T17:57:29.099+05:30Win the SEO Game with Quality Content<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_MGeiZ3MwdIiqHe7vFYYD2Q_A7tk9APsz1peEpV2R43irr8Hb6MTsly3bRVvmzme9BOpsiqdTLkZrcE0sIVy7DJNKXBpWKFU8gHviSGSSMIVG7L5v-uxDyNe7ixs7lBh3L44qGGJmwVIR/s1600/Digital+Marketing+Company+in+Gurgaon.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Times, Times New Roman, serif;"><img border="0" data-original-height="301" data-original-width="476" height="251" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_MGeiZ3MwdIiqHe7vFYYD2Q_A7tk9APsz1peEpV2R43irr8Hb6MTsly3bRVvmzme9BOpsiqdTLkZrcE0sIVy7DJNKXBpWKFU8gHviSGSSMIVG7L5v-uxDyNe7ixs7lBh3L44qGGJmwVIR/s400/Digital+Marketing+Company+in+Gurgaon.jpg" width="400" /></span></a></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Content is the king in the chess of <a href="https://www.prprofessionals.in/social-media/" target="_blank">Search Engine Optimization</a>. Quality
content helps in positioning the website as trustable amongst the users. In the
age of fierce competition, quality content gives an edge over the competitors.
Content is essential to communicate the right message to the customers. It acts
as a catalyst in enhancing the SEO score, web traffic, and sales. Good quality
content is an integration of accurate, easy to understand and keyword-rich
matter that interests the users.</span></div>
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<b><span style="line-height: 115%;"><span style="font-family: Georgia, Times New Roman, serif;">User Engagement<o:p></o:p></span></span></b></div>
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<span style="line-height: 115%;"><span style="font-family: Georgia, Times New Roman, serif;">The first interaction with the customers starts with
their first visit to the website and they are welcomed by the content. A
customer on landing on the website first interacts with content. If the content
is able to deliver the message swiftly i.e. people are able to fulfil their
purpose or get required information through your content, it encourages their
engagement.<span style="mso-spacerun: yes;"> </span>It is the bridge between the
user and your website. <o:p></o:p></span></span></div>
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<b><span style="line-height: 115%;"><span style="font-family: Georgia, Times New Roman, serif;">High Website Rankings<o:p></o:p></span></span></b></div>
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<span style="line-height: 115%;"><span style="font-family: Georgia, Times New Roman, serif;">Quality content is the nucleus of all the necessary
elements for website ranking. Innovative and original content brings us closer
to the target audience. All the brands wish to acquire a place in the top
results of search engine. Google optimizes the searches in accordance with the
quality of content. Higher search engine result page (SERP) helps to attain
more visitors, conversions and web traffic. Thus, content created should be
user focused. <o:p></o:p></span></span></div>
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<span style="font-family: Georgia, Times New Roman, serif;"><b><span style="line-height: 115%;">Convert User into Customer</span></b><span style="line-height: 115%;"><o:p></o:p></span></span></div>
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<span style="line-height: 115%;"><span style="font-family: Georgia, Times New Roman, serif;">Today, everyone is in some way or the other engaged
with <a href="https://www.prprofessionals.in/social-media/" target="_blank">social media.</a> Drawing customers’ attention is not enough. Now the
challenge is to convert them from a prospect to a customer.<span style="mso-spacerun: yes;"> </span>As a marketer or a brand, good quality
content plays a significant role in converting the visitors into customers. As
the content is our first representative, it can play an important role in this
conversion. A relevant content can leave an indelible imprint on their
thinking. And they can offer value and ensure more brand followers,
conversions, and direct customers to other communication platforms. For brands,
to keep the enterprise afloat, keeping the content quality and effectiveness
intact is important. <o:p></o:p></span></span></div>
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<span style="font-family: Georgia, Times New Roman, serif;"><b><span style="line-height: 115%;">Building Brand-User Relationship</span></b><span style="line-height: 115%;"><o:p></o:p></span></span></div>
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<span style="line-height: 115%;"><span style="font-family: Georgia, Times New Roman, serif;">Quality content advocates brand-customer
relationship and overlays a path for the brands to establish themselves. It is
not necessary that every visitor becomes your customer. In such a situation
establishing a long term relation becomes important.<span style="mso-spacerun: yes;"> </span>A better targeting strategy can be
institutionalised by tracking and understanding the customer’s interaction with
your website.<o:p></o:p></span></span></div>
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<span style="line-height: 115%;"><span style="font-family: Georgia, Times New Roman, serif;">The business organizations must concentrate on
creating insightful content in place of highly informative one. <o:p></o:p></span></span></div>
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<span style="line-height: 115%;"><span style="font-family: Georgia, Times New Roman, serif;">The author of this opinion article is Ms Asmita Arya
at <a href="https://www.prprofessionals.in/" target="_blank">PR Professionals</a></span><span style="font-family: Times, Times New Roman, serif;"><o:p></o:p></span></span></div>
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PR Professionalshttp://www.blogger.com/profile/03243520652389014344noreply@blogger.com0tag:blogger.com,1999:blog-6645318334026036063.post-62822589522461009362019-07-03T18:14:00.004+05:302019-07-23T12:33:32.066+05:30Ice the Crises<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgvHxVE_09bc4jlWFvveaoOiUn2qDHmk09eXJj5sFGIxM7SlTrLTN9Zd77qUkJZ5A19InBHeMKeu9tRq-e3r6Uf68lm3dOHLZeotRI9J9ZUwDL7L7BLR-tEXArgraXDjviYNSlnZ8u8XCpT/s1600/Crisis+Management+-+PR+Agency+in+Mumbai.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="629" data-original-width="1120" height="223" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgvHxVE_09bc4jlWFvveaoOiUn2qDHmk09eXJj5sFGIxM7SlTrLTN9Zd77qUkJZ5A19InBHeMKeu9tRq-e3r6Uf68lm3dOHLZeotRI9J9ZUwDL7L7BLR-tEXArgraXDjviYNSlnZ8u8XCpT/s400/Crisis+Management+-+PR+Agency+in+Mumbai.jpg" width="400" /></a></div>
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PR Professionals go by the motto ‘Prevention is better than cure’. <a href="https://www.prprofessionals.in/crisis-management/" target="_blank">Crisis management</a> is an essential segment of PR services which offers comfort to the businesses affected by crisis. Crisis is but an irrefutable part of every business activity, organizations are under the threat of being engulfed by one or the other crisis situation. To deal such difficult situations many companies have their in-house PR teams or they hire <a href="https://www.prprofessionals.in/" target="_blank">PR agencies</a> to assist with their PR activities.<br />
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Crises are like burns, a common household injury. They should be given instant attention even if they are minor as they can aggravate into something much more painful if ignored. Some basic steps are to clean the wound and remove the impaired tissue. If the burn is deep, it tends to leave a scar. Similarly, small crises are often overlooked but they can evolve into a bigger concern. Getting rid of the issue from core ensures that it does not create a similar problem later. Otherwise, like a devitalized tissue, one crisis can culture more devastating crises which can cause serious damage to the brand image. Handling a crisis effectively also facilitates brand trust and loyalty.<br />
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In order to deal with any crisis, the primary step is to recognize the root problem so that the efforts are concentrated in the right direction. A critical situation might arise but to get a hold of it, the problem should be analyzed from all ends and a plan should be formulated accordingly. Even if a crisis has been taken care of, it may come up again. In such cases, a company should be prepared beforehand. Some unavoidable circumstances may not be possible to evade; however organizations must map a solution in advance for the trivial ones.<br />
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The author of this opinion article is Ms Asmita Arya at <a href="https://www.prprofessionals.in/" target="_blank">PR Professionals</a><br />
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PR Professionalshttp://www.blogger.com/profile/03243520652389014344noreply@blogger.com0tag:blogger.com,1999:blog-6645318334026036063.post-21387464236207681832019-06-26T18:11:00.000+05:302019-06-29T17:56:30.045+05:304 Important SEO Techniques to Follow in 2019<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiL-NhOF1lPOCk05KBp1B_BEOvIDyMoYDkLkxP_i9yPOmhULRbwQmQha7WmkK_LhK1G5a3UDqF1l6tNbZjdkkd_QL2GRFaVdpYsFIiUdQY55N0S56hcBNr8uw04g_wPOqqS1MDWj2evWPe0/s1600/Digital+Marketing+Agency+-+PR+Professionals.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="229" data-original-width="625" height="146" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiL-NhOF1lPOCk05KBp1B_BEOvIDyMoYDkLkxP_i9yPOmhULRbwQmQha7WmkK_LhK1G5a3UDqF1l6tNbZjdkkd_QL2GRFaVdpYsFIiUdQY55N0S56hcBNr8uw04g_wPOqqS1MDWj2evWPe0/s400/Digital+Marketing+Agency+-+PR+Professionals.png" width="400" /></a></div>
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<span style="font-family: Georgia, Times New Roman, serif;"><a href="https://www.prprofessionals.in/social-media/" target="_blank">Search engine optimisation</a> or SEO is a set of rules for optimising the website and improving its ranking. It is a great way to increase the quality of website by making it user- friendly and faster. In today’s world , <a href="https://www.prprofessionals.in/" target="_blank">SEO marketing</a> is most important. For the ranking of the website following are some advanced SEO techniques: </span></div>
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<span style="font-family: Georgia, Times New Roman, serif;"><b>1. Mobile Friendly</b></span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Mobile optimisation or Mobile Friendly is the most important <a href="https://www.prprofessionals.in/social-media/" target="_blank">SEO technique</a> in ranking of the site. In fact, 58% of all searches in Google are now done from a mobile device. In current situation, mobile is utilised as the easiest access for online information. If website is not mobile-friendly, customer will attempt to use site and will get frustrated, causing them in shift in business. Thus, mobile optimisation is must.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;"><b>2. Competitor Analysis</b></span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Competitor analysis is the most important technique in ranking of the site. There are many tools from where the analysis can be done like Alexa, SE Ranking, InfiniGraph etc.:</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;"><b>3. Speed Optimisation</b></span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">It has been observed that if a page does not open in 3-4sec, people tend to move to different websites, Even though your page is loaded with useful content and data graphics along with some promising services. When the traffic of the website decreases, the visibility of the website on a Google page will surely decrease. Well, it is all because of higher bounce rates. Therefore, Speed Optimisation is must</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;"><b>4. Quality Backlinks</b></span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">You can get quality of backlinks by guest blogging or collaborating with social media sites. Sometimes, different websites could even link back to your website without asking you. A simple method of finding these inbound links is to use the Google Search Console or Moz Link explorer. So, backlinks plays an important role as it creates a huge impact on your organic search presence.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">The author of this opinion article is Ms Himanshi Gupta at <a href="https://www.prprofessionals.in/" target="_blank">PR Professionals</a></span></div>
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PR Professionalshttp://www.blogger.com/profile/03243520652389014344noreply@blogger.com0tag:blogger.com,1999:blog-6645318334026036063.post-66540186189205176392019-06-16T10:00:00.000+05:302019-06-29T17:56:50.169+05:30Commemorating Father’s Day with the Father of PR<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjwollqLaeJyErsXpjhRCBNLIaF9UoaGq1fkKgstggkA608Bv_quV8gXTtivCZQmwPsdLR5dro86hDTBa1xT-CNUvOtDOMfZOKHNcHyHmuI3StreBZq_WQKjx2gNRXhobwMRcyfCmgrdLyx/s1600/Edward-Bernays.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="346" data-original-width="412" height="268" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjwollqLaeJyErsXpjhRCBNLIaF9UoaGq1fkKgstggkA608Bv_quV8gXTtivCZQmwPsdLR5dro86hDTBa1xT-CNUvOtDOMfZOKHNcHyHmuI3StreBZq_WQKjx2gNRXhobwMRcyfCmgrdLyx/s320/Edward-Bernays.jpg" width="320" /></a></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Father’s Day is celebrated every year on the third Sunday in the month of June. Our father’s day celebration is incomplete without remembering the Father of <a href="https://www.prprofessionals.in/" target="_blank">Public Relations</a> (PR). Edward Louis Bernays, the great man of PR has laid the foundation stone of this profession and set the important cornerstone in the field concerned. Bernays, formally known as the father of PR,was an Austrian-American who influenced millions of lives.</span><br />
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<span style="font-family: "georgia" , "times new roman" , serif;"><span style="font-family: "georgia" , "times new roman" , serif;">Lessons to learn from his life</span></span></span><br />
<span style="font-family: Georgia, Times New Roman, serif;"><span style="font-family: "georgia" , "times new roman" , serif;"><span style="font-family: "georgia" , "times new roman" , serif;"><br /></span></span>
<span style="font-family: "georgia" , "times new roman" , serif;"><span style="font-family: "georgia" , "times new roman" , serif;">Let’s begin with an example. In the early nineties, Proctor and Gamble company-made ivory soap had a bad wrap. Kids detested bath time. Soap hurt their eyes and tasted terrible. </span></span></span><br />
<span style="font-family: Georgia, Times New Roman, serif;"><span style="font-family: "georgia" , "times new roman" , serif;"><span style="font-family: "georgia" , "times new roman" , serif;"><br /></span></span>
<span style="font-family: "georgia" , "times new roman" , serif;"><span style="font-family: "georgia" , "times new roman" , serif;">Seeing this, Barnays launched an event campaign across the United States that invited local schools to encourage students’ creativity, where more than 22 million students engaged in soap sculpture contests. This changed their thinking related to the soap from negative to a positive one.</span></span></span><br />
<span style="font-family: Georgia, Times New Roman, serif;"><span style="font-family: "georgia" , "times new roman" , serif;"><span style="font-family: "georgia" , "times new roman" , serif;"><br /></span></span>
<span style="font-family: "georgia" , "times new roman" , serif;"><span style="font-family: "georgia" , "times new roman" , serif;">His other known campaigns include his efforts to promote smoking by branding cigarettes as feminist "Torches of Freedom.” For this, he arranged for a group of elite women to smoke during the 1929 Easter Parade. The campaign resulted in a big success.</span></span></span><br />
<span style="font-family: Georgia, Times New Roman, serif;"><span style="font-family: "georgia" , "times new roman" , serif;"><span style="font-family: "georgia" , "times new roman" , serif;"><br /></span></span>
<span style="font-family: "georgia" , "times new roman" , serif;"><span style="font-family: "georgia" , "times new roman" , serif;">Bernays, like any other common man, too faced failures in his life. He attempted to help Venida hair Nets Company to get women to wear their hair longer so that they increase the use of hairnets. However, the experiment failed badly, but he never lost hopes and worked hard throughout his life.</span></span></span><br />
<span style="font-family: Georgia, Times New Roman, serif;"><span style="font-family: "georgia" , "times new roman" , serif;"><span style="font-family: "georgia" , "times new roman" , serif;"><br /></span></span>
<span style="font-family: "georgia" , "times new roman" , serif;"><span style="font-family: "georgia" , "times new roman" , serif;">Bernays life is full of lessons to imbibe and follow in our day to day life of PR.</span></span></span><br />
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<span style="font-family: "georgia" , "times new roman" , serif;">The author of this opinion article is Ms Navdeep Nandre at <a href="https://www.prprofessionals.in/" target="_blank">PR Professionals</a></span></span></div>
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PR Professionalshttp://www.blogger.com/profile/03243520652389014344noreply@blogger.com0tag:blogger.com,1999:blog-6645318334026036063.post-65507534891920010522019-06-12T13:53:00.001+05:302019-06-29T17:57:02.673+05:305 Reasons Why Digital PR is Gaining Heights in India<div dir="ltr" style="text-align: left;" trbidi="on">
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi0EZW1OrGrk2YzrcVpNarU7Rp_mAWLwCeynh_H9bUn8aCVbMfkeBY0kY9Bpr5UbEsBlrfBv9TAofJYLHPMLOScF46LxTxezQPtn88w3l64BD_w-1rO1n7WdHu-8ld1TlcVyDTKuygiz8jP/s1600/PR+Agencies+in+Mumbai+-+PR+Professionals.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="659" data-original-width="1600" height="161" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi0EZW1OrGrk2YzrcVpNarU7Rp_mAWLwCeynh_H9bUn8aCVbMfkeBY0kY9Bpr5UbEsBlrfBv9TAofJYLHPMLOScF46LxTxezQPtn88w3l64BD_w-1rO1n7WdHu-8ld1TlcVyDTKuygiz8jP/s400/PR+Agencies+in+Mumbai+-+PR+Professionals.png" width="400" /></a></td></tr>
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<span style="font-family: "times" , "times new roman" , serif;"><span style="font-family: Georgia, Times New Roman, serif;">Digital PR is an online marketing strategy used by companies to increase their online reach. In the last few years, it has disrupted the mainstream landscape of public relations. Today, even the smallest businesses and newest start-ups are willing to invest in Digital PR to earn good returns. With digital media outpacing print and television, the companies have also changed their PR strategy. A print coverage is for just one edition while digital coverage is there for a lifetime. Traditional <a href="https://www.prprofessionals.in/" target="_blank">Public Relations</a> used to focus on newspapers, magazines, TV and radio whereas the modern-day PR is a blend of traditional and modern strategies with a focused digital approach.</span></span><br />
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<span style="font-family: georgia, "times new roman", serif;">Let us have a look and understand the five reasons why digital PR is gaining heights in India.</span></span><br />
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<li><span style="font-family: Georgia, Times New Roman, serif;"><b>Cost-Effective</b> - Digital space is a cost-effective way to drive attention to your business. Many small companies and start-ups are exploring opportunities in this segment. It gives a scope to reach out to your target audience with a small budget.</span></li>
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<li><span style="font-family: Georgia, Times New Roman, serif;"><b>Increase Visibility</b> - Good digital PR helps in featuring your organisation on some of the most powerful and influential websites. This in turn increases the viability on various search engines and works to the benefit of the SEO activity run by them.</span></li>
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<li><span style="font-family: Georgia, Times New Roman, serif;"><b>Direct Response from Direct Audience </b>- Everyone wants to know the information straight from the horse’s mouth. Same is the case with organisations they like to know the response of their end users and social media facilitates just that. Digital space is a real time platform and organisations best exploit it by providing instant solutions to their clients which helps in relationship building. Positive comments and responses from the costumers on various media platforms are an organic way of building reputation.</span></li>
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<li><span style="font-family: Georgia, Times New Roman, serif;"><b>Brand Trust - </b><a href="https://www.prprofessionals.in/social-media/" target="_blank">Social Media</a> campaigns and digital PR campaigns are designed to build brand trust. Agencies strike on the human angle of the story to gain maximum recognition and thus develop trust.</span></li>
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<li><span style="font-family: Georgia, Times New Roman, serif;"><b>Increase Sales - </b><a href="https://www.prprofessionals.in/social-media/" target="_blank">Digital PR</a> is useful in putting the content and the products of your brand in front of a wider audience that is relevant and interested in your services. By mentioning the brand more frequently, your target audience becomes aware of your brand which will result in increased leads and eventually leading to sales.</span></li>
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<span style="font-family: Georgia, Times New Roman, serif;"> The author of this opinion article is Ms Navdeep Nandre at <a href="https://www.prprofessionals.in/" target="_blank">PR Professionals</a></span></div>
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PR Professionalshttp://www.blogger.com/profile/03243520652389014344noreply@blogger.com0tag:blogger.com,1999:blog-6645318334026036063.post-68661469982520772012019-05-29T18:36:00.000+05:302019-06-29T17:57:12.657+05:30YouTube Video Guide: Know these Quick Ways to Increase Engagement, Viewership<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvDc5tleRNrqbMsa-UIEx5qJATSR10fcV86kn3YxnVRob9LJrHO9fxvgsxNwhHvePpQg7aa6A0rlX2aRLV1KCMG04U9SxEt9Ddahr5OBtxzeHlvXdcTNaBcYooipl-zkPwo5uh2_ec5BNi/s1600/YouTube.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="675" data-original-width="1200" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvDc5tleRNrqbMsa-UIEx5qJATSR10fcV86kn3YxnVRob9LJrHO9fxvgsxNwhHvePpQg7aa6A0rlX2aRLV1KCMG04U9SxEt9Ddahr5OBtxzeHlvXdcTNaBcYooipl-zkPwo5uh2_ec5BNi/s320/YouTube.jpg" width="320" /></a></div>
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<span style="font-family: "georgia" , "times new roman" , serif;">Like, Comment, Share and Subscribe! These are the four words that define most of the individuals as well as corporate <a href="https://www.prprofessionals.in/social-media/" target="_blank">social media </a>outreach today. YouTube, being one of the strongest social media platforms today, is widely being used to easily engage with the audience for easy information and content dissemination. A majority of companies, as well as individuals, take the help of YouTube to increase their reach. If you also have a YouTube channel, below are the behaviours that can help you increase engagement across the platforms:</span></div>
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<span style="font-family: "georgia" , "times new roman" , serif;"><b>Consistency and Dependability</b></span></div>
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<span style="font-family: "georgia" , "times new roman" , serif;">Consistency is the key. Updating quality video content regularly on your YouTube channel ensures traffic augmentation. This also gives a thrust to the engagement level and also helps in getting higher returns.</span></div>
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<b><span style="font-family: "georgia" , "times new roman" , serif;">Communicating with the Audience</span></b></div>
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<span style="font-family: "georgia" , "times new roman" , serif;">The two-way communication is necessary for the proper working of any business activity in order to attain the desired results. For this, YouTube encourages such activities which involve communicating with the audience and the brand must also respond to its audience through their respective channels. You should try to respond to queries/issues raised through the comment section of your video.</span></div>
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<b><span style="font-family: "georgia" , "times new roman" , serif;">The Right Time to Upload Videos</span></b></div>
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<span style="font-family: "georgia" , "times new roman" , serif;">The peak hours are considered to the preferred time to upload any video on YouTube. This not only boosts engagement but also drives interactions along with the views. Videos can also be uploaded on Sunday in order to increase the engagement.</span></div>
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<b><span style="font-family: "georgia" , "times new roman" , serif;">Use of live Streaming Feature</span></b></div>
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<span style="font-family: "georgia" , "times new roman" , serif;">The use of 'live streaming' feature can allow you to connect with new as well as the committed viewers. The advantageous tool should be used more often for carrying out live discussion and augmenting views on the channel.</span></div>
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<b><span style="font-family: "georgia" , "times new roman" , serif;">Headlines and Photo</span></b></div>
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<span style="font-family: "georgia" , "times new roman" , serif;">Last but not least, you must not ignore the importance of a good headline and an engaging photo. While a catchy headline draws the viewer's attention, a sharp image with some catchy phrase written over it forces the viewer to watch the video. </span></div>
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<span style="font-family: "georgia" , "times new roman" , serif;">The author of this opinion article is Ms Navdeep Nandre at <a href="https://www.prprofessionals.in/" target="_blank">PR Professionals</a> </span></div>
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PR Professionalshttp://www.blogger.com/profile/03243520652389014344noreply@blogger.com0tag:blogger.com,1999:blog-6645318334026036063.post-62909892379345658162019-05-06T15:12:00.000+05:302019-06-29T17:57:30.475+05:304 Useful SEO Tips for Startups<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgxbE1OQEEQVxzVltn2trFXIZ0bQGtFXXaVL-OY-hgvCdO3BzqgKw-QQ9Tj67drkW4LmMW77zAsVbQBweVunZQmUWL2w7Owjs-o2Wo3qzG2bTA1Rq6pL7YkH1g8-QsGO4xDl3wR94NO6Zxd/s1600/PR+Agency+in+Mumbai.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="323" data-original-width="535" height="241" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgxbE1OQEEQVxzVltn2trFXIZ0bQGtFXXaVL-OY-hgvCdO3BzqgKw-QQ9Tj67drkW4LmMW77zAsVbQBweVunZQmUWL2w7Owjs-o2Wo3qzG2bTA1Rq6pL7YkH1g8-QsGO4xDl3wR94NO6Zxd/s400/PR+Agency+in+Mumbai.jpg" width="400" /></a></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Mostly established companies and brands remain on the numero uno position, on search engine result pages, entirely because they have been following the right SEO practices and associated trends for the year. They realize the impact of digital presence and how important is it to rank on the top. The healthy competition does comprise of need to be on the top and stay as the first preference against the competitors for the masses. Evidently, for the best of brands or the ones who have been there from long, running successfully its comparatively easier to get the search engine ranking than for the new ones who have just begun and plan to expand their business goals by opting for <a href="https://www.prprofessionals.in/social-media/" target="_blank">SEO services</a>.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">But there are various benefits as well for the new comers or the startups, many opportunities for the new businesses to drive traffic and build strong and sustainable SEO campaigns to fetch greater results.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;"><a href="https://www.prprofessionals.in/social-media/" target="_blank">Search Engine Optimization</a> can help startups to establish their stronger presence, reach wider audience and meet business goals.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Here are few SEO tips for startups:</span></div>
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<b><span style="font-family: Georgia, Times New Roman, serif;">1. Identify SEO Goals</span></b></div>
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<span style="font-family: Georgia, Times New Roman, serif;">The foremost step to begin with SEO is to identify your goals. These goals should be measurable and clear enough to decide specific ways to achieve them. For example:</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">§ Increase number of visitors to the site in the next month</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">§ Increase blog traffic by 10% in the next month</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">§ Generate interest from 5 new prospects in the next month</span></div>
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<b><span style="font-family: Georgia, Times New Roman, serif;">2. Keyword Research</span></b></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Post setting your goals, keyword research is important and useful to improve your existing content and to discover new content opportunities. Ranking on the first page while people browse on particular keyword is what a company aims at and SEO serves the purpose by filling the gap and delivering the required result.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Most importantly the selection of right keywords plays an important role in getting the right audience. You can begin by creating a list of targeted keywords where in few popular keywords will be also be included, notably the popular ones will be difficult to work on and fetch your new set up on the top of the SERP.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Another important step is to analyze the existing content and make sure of placing the targeted keywords correctly in it.</span></div>
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<b><span style="font-family: Georgia, Times New Roman, serif;">3. Error Free</span></b></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Too many errors can affect your content’s SEO. Therefore it is utmost important to keep your website error free. Errors can be like duplicate content, broken images, broken URLs, 404 page errors etc.</span></div>
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<b><span style="font-family: Georgia, Times New Roman, serif;">4. On-page SEO</span></b></div>
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<span style="font-family: Georgia, Times New Roman, serif;">On-page SEO is to optimize each web page in order to rank high and get relevant traffic in search engines. On page SEO can be improved in various ways such as by creating SEO and user friendly URLs, Meta titles and description should perfectly describe the topic, proper formatting of the page, etc.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">By following these simple steps at the early stage of startup, you can achieve your SEO business goals. </span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">The author of this opinion article is Ms Sukirti Gupta at <a href="https://www.prprofessionals.in/" target="_blank">PR Professionals</a> </span></div>
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PR Professionalshttp://www.blogger.com/profile/03243520652389014344noreply@blogger.com0tag:blogger.com,1999:blog-6645318334026036063.post-12154290426272985682019-02-16T17:33:00.000+05:302019-06-29T17:55:55.820+05:305 Important Points that Lead to SEO Ranking <div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjkHgVI-BM0ETLnObxwecuNi6yyMO_59sGmk57GpkqnSPFHVNHwvOrll0vI34k7AM9y7ia3sPemUvGo6k583EQQlC6KHsmMrFh_rSd4IzKCnHzIwAZLtrq_8B9hDLOXs91Yu9sAmHE3mCPJ/s1600/PR+Professionals+-+Search+Engine+Optimization.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="398" data-original-width="796" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjkHgVI-BM0ETLnObxwecuNi6yyMO_59sGmk57GpkqnSPFHVNHwvOrll0vI34k7AM9y7ia3sPemUvGo6k583EQQlC6KHsmMrFh_rSd4IzKCnHzIwAZLtrq_8B9hDLOXs91Yu9sAmHE3mCPJ/s400/PR+Professionals+-+Search+Engine+Optimization.jpg" width="400" /></a></div>
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<span style="font-family: Georgia, Times New Roman, serif;">When it comes to<a href="https://www.prprofessionals.in/social-media/" target="_blank"> Digital Marketing, Search Engine Optimization(SEO)</a> is considered an important element which mainly works on the mechanism of keywords to fetch rankings. But SEO goes much beyond keywords there are a lot other factors which account to the desire results.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">In addition to the keyword relevancy on the website, other factors which search engine algorithms evaluate are traffic duration, image optimization, inbound and outbound links, page views, and broken links etc.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Here are the 5 essential factors that increase the usability on the website and also improves SEO ranking:</span></div>
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<b><span style="font-family: Georgia, Times New Roman, serif;">1. Image Optimization</span></b></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Image Optimization basically accounts to having the high-quality images in the right format, dimension, size, and resolution while making sure of having the smallest size possible. Also, the usage of right keywords for image file name, alt tag, title, description and caption ensures better SEO results.</span></div>
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<b><span style="font-family: Georgia, Times New Roman, serif;">2. Outbound Links</span></b></div>
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<span style="font-family: Georgia, Times New Roman, serif;">To make your content more centered and accessible, you can link to the respected authority sites. This will not only increase the content relevancy and traffic on your website but will also improve the SEO ranking.</span></div>
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<b><span style="font-family: Georgia, Times New Roman, serif;">3. Header Tags</span></b></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Usage of header tags and proper formatting of the content gives a user friendly experience. It holds the attention of the reader and induces them to spend time to read your content; eventually it improves <a href="https://www.prprofessionals.in/social-media/" target="_blank">SEO</a>.</span></div>
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<b><span style="font-family: Georgia, Times New Roman, serif;">4. Page load Speed</span></b></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Page load speed is an important factor which Google and Bing consider under website ranking algorithms. Majorly user switches to another website rather than waiting for pages to load even if it is for a few extra seconds. This affects the traffic generation, increase of bounce rate, reduction in the number of pages viewed and ultimately harms SEO ranking.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Small Tip: To increase the page load speed, make use of caching plug-ins, image optimisation, ensure code is clean & streamlined and reduce the number of plugins.</span></div>
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<b><span style="font-family: Georgia, Times New Roman, serif;">5. Broken Links</span></b></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Broken links gives a bad impression to the visitors. They are considered as a signal of an old, neglected site by search engines and it poorly affects the SEO ranking.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">These points mentioned above can help you understand the working of SEO practices a little better. Although it is a vast domain which uses n number of ways to derive website traffic.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">The author of this opinion article is Ms. Sukirti Gupta at <a href="https://www.prprofessionals.in/" target="_blank">PR Professionals</a></span></div>
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PR Professionalshttp://www.blogger.com/profile/03243520652389014344noreply@blogger.com0tag:blogger.com,1999:blog-6645318334026036063.post-66813110944912023212019-01-31T10:42:00.000+05:302019-02-01T10:48:02.263+05:30Best PR Practices Followed by Leading Companies<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-zSoSCCtOlT0vDeKjhibb0uO95PAF1fdTp8G83J5Yib57mvwFDmHT4jfz2jEeIk_6OQrZ6ipF7Nj4QARIO6ktOV_0Axxm3fPybKyRlJNVJFq63WJKtuqXPDePPIhLwrJu1XnOS-4A-BtN/s1600/Public+Relations+Agency+in+Delhi.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="color: black;"><img border="0" data-original-height="291" data-original-width="450" height="257" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-zSoSCCtOlT0vDeKjhibb0uO95PAF1fdTp8G83J5Yib57mvwFDmHT4jfz2jEeIk_6OQrZ6ipF7Nj4QARIO6ktOV_0Axxm3fPybKyRlJNVJFq63WJKtuqXPDePPIhLwrJu1XnOS-4A-BtN/s400/Public+Relations+Agency+in+Delhi.jpeg" width="400" /></span></a></div>
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<span style="font-family: "cambria" , "serif"; font-size: 12.0pt; line-height: 115%;">Have you been aiming at elevating your company’s
visibility then boosting your <a href="http://www.prprofessionals.in/" target="_blank">Public Relations</a> can be the game changer. It is for
sure a guaranteed and an extremely effective way to promote your company. Well-computed
and efficiently executed PR strategies/PR campaigns can fetch desirable results
in a stipulated period of time. It holds the potential to attract target
audience and convert most of the prospects into loyal base of customers for the
company.<o:p></o:p></span></div>
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<span style="font-family: "cambria" , "serif"; font-size: 12.0pt; line-height: 115%;">Here are few best practices that PR
professionals follow to ensure maximum results for their clients: <o:p></o:p></span></div>
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<b><span style="font-family: "cambria" , "serif"; font-size: 12.0pt; line-height: 115%;">1. Providing Unmatched, Unique and Engaging
Content<o:p></o:p></span></b></div>
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<span style="font-family: "cambria" , "serif"; font-size: 12.0pt; line-height: 115%;">Content holds the key to reach out to a
greater audience or is the first approach itself. PR strategies fragmented
towards best quality content never seize to make an impact. Good PR
professionals make sure of having the best social impact by publicizing the
posts that hold great value for the company. Error free content, filtered
through multiple edits, having meaningful message that is client-centric, bring
along the needful balance in a good content PR strategy. There is absolutely no
scope for sloppy writing, good PR strategies make or break a client’s
reputation so whatever is passed to the audience should be no less than best
and quality. <o:p></o:p></span></div>
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<b><span style="font-family: "cambria" , "serif"; font-size: 12.0pt; line-height: 115%;">2. Establishing rapport with Media Biggies
and popular Industry Bloggers<o:p></o:p></span></b></div>
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<span style="font-family: "cambria" , "serif"; font-size: 12.0pt; line-height: 115%;">For PR strategies to reap maximum benefit and
be success, it is important to establish close-knitted relationships with media
personnel’s, well-known bloggers, and thought-leaders of your industry. To
spread the word of mouth right connects play a pivotal role in making a
difference. A bond of trust must be build with them to ensure maximum outreach.
Such media relations or connects make way to the right passage of the
content to wider masses. Every PR company has good industry connects which
enables efficient management of clients PR.<b><o:p></o:p></b></span></div>
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<b><span style="font-family: "cambria" , "serif"; font-size: 12.0pt; line-height: 115%;">3. Continuous Assessments based on results
and experiments<o:p></o:p></span></b></div>
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<span style="font-family: "cambria" , "serif"; font-size: 12.0pt; line-height: 115%;">Every client is different and needs a
specific PR strategy, so with every client comes a new challenge. A challenge
where one gets to build a client-centric PR strategy, which has new additions,
some practiced and proven, some new and risky! So, based on which strategy pans
out well in which situation, the PR professionals need to change and see what
works where! It’s a continuous process of learning, where <a href="http://www.prprofessionals.in/about/" target="_blank">PR firms</a> know
that every promotional campaign comprises of multiple stages including
research, planning, implementation, and analysis. And every campaign brings
along results, some positive and some mere learning. PR companies work
on a balanced ratio to fetch assured results but simultaneously introducing
some new elements for widening the scope of success in varied situations. <o:p></o:p></span></div>
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<span style="font-family: "cambria" , "serif"; font-size: 12.0pt; line-height: 115%;">So, it is clear that every company utilizes
well-executed PR strategies, but with the stated points you will understand
what stays evident yet covered in <a href="http://www.prprofessionals.in/about/" target="_blank">PR companies</a>.<o:p></o:p></span></div>
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<span style="background: white; color: black; font-family: "times" , "serif"; font-size: 13.5pt; line-height: 115%;"> </span><span style="font-family: "cambria" , "serif"; font-size: 12.0pt; line-height: 115%;">The author
of this opinion article is Ms. Rupsi at <span style="color: windowtext; text-decoration: none; text-underline: none;"><a href="http://www.prprofessionals.in/" target="_blank">PR Professionals</a></span><o:p></o:p></span></div>
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PR Professionalshttp://www.blogger.com/profile/03243520652389014344noreply@blogger.com0tag:blogger.com,1999:blog-6645318334026036063.post-80735390936972800572018-12-28T16:23:00.000+05:302018-12-28T17:07:46.140+05:305 Emerging PR Trends<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgNEs91W7Nc7KnrJ8vjPopnkGP2UiOw9SqScsOXpaDDkgCi8YkM6BIr7xp4p-yQlqYCxDKrojTCkgRRYuo5pa_akjk8m92x4PWLntscBsPLT8KwwRsKGJ0RdePb4UUA5nRvyNOd9ahRwG9Z/s1600/PR+Trends+-+PR+Professionals+-+Best+PR+agency+in+Delhi.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="480" data-original-width="591" height="322" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgNEs91W7Nc7KnrJ8vjPopnkGP2UiOw9SqScsOXpaDDkgCi8YkM6BIr7xp4p-yQlqYCxDKrojTCkgRRYuo5pa_akjk8m92x4PWLntscBsPLT8KwwRsKGJ0RdePb4UUA5nRvyNOd9ahRwG9Z/s400/PR+Trends+-+PR+Professionals+-+Best+PR+agency+in+Delhi.jpg" width="400" /></a></div>
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<span style="line-height: 115%;"><span style="font-family: "times" , "times new roman" , serif;">Gone
are the days when the work of public relations was just limited to the print
media, television etc. With the introduction of the internet, the opportunities
for <a href="http://www.prprofessionals.in/about/" target="_blank">PR services</a> have increased. There are number of emerging trends which are
spreading like a wildfire. Let’s discuss a few of them.</span></span></div>
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<li style="text-align: justify;"><span style="font-family: "times" , "times new roman" , serif;"><b style="text-indent: -18pt;"><span style="line-height: 115%;">Social Media will play an
instrumental role:</span></b><span style="line-height: 115%; text-indent: -18pt;">
Digital space is expanding and the emphasis on it is increasing. All corporate
want to invest in the digital space and a positive brand image is the need of
the hour.</span></span></li>
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<li style="text-align: justify;"><span style="font-family: "times" , "times new roman" , serif;"><b style="text-indent: -18pt;"><span style="line-height: 115%;">Measuring Engagement:</span></b><span style="line-height: 115%; text-indent: -18pt;">
Analyzing the number of likes, shares and comments you are getting is
essential, but you also need to gather understanding from such engagement. It
helps you to analyze who are following your content. This also gives you the
right to respond to the positive and negative responses.</span></span></li>
</ul>
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<li style="text-align: justify;"><span style="font-family: "times" , "times new roman" , serif;"><b style="text-indent: -18pt;"><span style="line-height: 115%;">SEO becomes essential:</span></b><span style="line-height: 115%; text-indent: -18pt;">
Using SEO to find out relevant Keywords and integrating them into your content
will increase your chance of being featured on the first page Search Engine
Results Page (SERP)</span></span></li>
</ul>
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<li style="text-align: justify;"><span style="font-family: "times" , "times new roman" , serif;"><b style="text-indent: -18pt;"><span style="line-height: 115%;">High-Quality Content:</span></b><span style="line-height: 115%; text-indent: -18pt;">
As we know Content is the King of <a href="http://www.prprofessionals.in/" target="_blank">Public Relations</a>. It is something which
represents you in front of the client and final audience. With the shift to
digital and short-staffed newsrooms, developing good and high quality has
become even more paramount to successful <a href="http://www.prprofessionals.in/about/" target="_blank">PR firms</a>. When we talk about
high-quality content it should be free from grammatical error.</span></span></li>
</ul>
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<li style="text-align: justify;"><span style="font-family: "times" , "times new roman" , serif;"><b>Multi-tasking PR officials:</b><span style="line-height: 115%; text-indent: -18pt;"><b>
</b>Multitasking seems like a great way to get a lot done at once. A PR official
who can generate content, handle media are more in demand and their future is
bright. Playing every role in the Public Relation is essential to remain
sustained.</span></span></li>
</ul>
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<span style="background-color: white; font-family: "times" , "times new roman" , serif; font-size: 14.85px; text-align: center;"> The author of this opinion article is Ms. Navdeep Nandre</span><span style="background-color: white; font-family: "times" , "times new roman" , serif; font-size: 14.85px; text-align: center;"> at </span><a href="http://prprofessionals.in/" style="background-color: white; font-family: Times, "Times New Roman", serif; font-size: 14.85px; text-align: center; text-decoration-line: none;" target="_blank">PR Professionals</a></div>
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PR Professionalshttp://www.blogger.com/profile/03243520652389014344noreply@blogger.com0tag:blogger.com,1999:blog-6645318334026036063.post-56351215490573756412018-12-18T12:46:00.002+05:302018-12-18T12:46:39.637+05:30Importance of Research in Public Relations<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: "Times New Roman", serif; font-size: 12pt; text-align: justify;"><a href="http://prprofessionals.in/" target="_blank">Public Relations</a> Professionals often find themselves in the position of having to
convince management to fund research as it is an essential part of the sector.
Discussed below are the </span><span style="font-family: "Times New Roman", serif; text-align: justify;">importance</span><span style="font-family: "Times New Roman", serif; font-size: 12pt; text-align: justify;"> of research.</span></div>
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<li style="text-align: left;"><b style="text-indent: -18pt;"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">A Tool for Learning:</span></b><span style="font-family: "Times New Roman", serif; font-size: 12pt; line-height: 115%; text-indent: -18pt;"> Research
is required not just for students and academics, but for all professionals,
including <a href="http://www.prprofessionals.in/clients/" target="_blank">Public Relations</a> officials. Research is important, for it allows us
to better understand the PR world. Research allows PR professionals to learn
and understand an organization: its goals, target audience etc.</span></li>
</ul>
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<span style="font-family: Times New Roman, serif;"><br /></span></div>
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<li style="text-align: left;"><b style="text-indent: -18pt;"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Helpful in Solving Crisis:</span></b><span style="font-family: "Times New Roman", serif; font-size: 12pt; line-height: 115%; text-indent: -18pt;"> Through
research, we can solve the crisis erupting in the proper functioning of the PR
work. In the time of crisis, a PR official finds the way out through research.</span></li>
</ul>
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<span style="font-family: Times New Roman, serif;"><br /></span></div>
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<li style="text-align: left;"> <b style="text-indent: -18pt;"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Guides you to Seek Opportunities
for you and for your Clients:</span></b><span style="font-family: "Times New Roman", serif; font-size: 12pt; line-height: 115%; text-indent: -18pt;"> Through proper
research, we can develop story ideas for our clients.</span></li>
</ul>
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<li style="text-align: left;"><b style="text-align: justify; text-indent: -18pt;"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Avoid Biased Opinions:</span></b><span style="font-family: "Times New Roman", serif; font-size: 12pt; line-height: 115%; text-align: justify; text-indent: -18pt;"> With
research, a PR company can obtain a realistic view of how the public and
clients currently feel about their work. Without this important element, <a href="http://www.prprofessionals.in/about/" target="_blank">PR companies </a>have to rely on their own opinions. This means they are using a
biased view in order to make the company’s decision, which may not help to
create their good public image.</span></li>
</ul>
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<span style="font-family: Times New Roman, serif;"><br /></span></div>
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<li style="text-align: left;"><b style="text-align: justify; text-indent: -18pt;"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Makes you Confident:</span></b><span style="font-family: "Times New Roman", serif; font-size: 12pt; line-height: 115%; text-align: justify; text-indent: -18pt;"> With
proper research, a PR official is confident and can tackle any situation coming
in his way.</span></li>
</ul>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">With the above-given reasons, it can be concluded
that Research is very important in the proper functioning of PR.<o:p></o:p></span></div>
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<span style="font-family: Times, Times New Roman, serif;"><span style="background-color: white; text-align: center;"> The author of this opinion article is Mr. Veenit Tiwari </span><span style="background-color: white; text-align: center;">at </span><a href="http://prprofessionals.in/" style="background-color: white; text-align: center; text-decoration-line: none;" target="_blank">PR Professionals</a></span></div>
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PR Professionalshttp://www.blogger.com/profile/03243520652389014344noreply@blogger.com5tag:blogger.com,1999:blog-6645318334026036063.post-51920509931782093542018-12-11T17:41:00.002+05:302018-12-11T17:41:45.847+05:305 Reasons Why Women are the Masters of PR<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhkf1NxESFJnvW3v2uhCWf87sEuiN6y-NUOg8RgN3PRU96VDUy-kA2XsuHfqD5rLEuXED6juzCqb7UsvCp4-tNDXsh3oKi50T3eIM66p5AGmpDwX9rlFVbx-tw4o7CHrpq6emvmzrYrlTVf/s1600/Best+Public+Relations+Companies+-+PR+Professionals.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Times, Times New Roman, serif;"><img border="0" data-original-height="1000" data-original-width="1500" height="265" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhkf1NxESFJnvW3v2uhCWf87sEuiN6y-NUOg8RgN3PRU96VDUy-kA2XsuHfqD5rLEuXED6juzCqb7UsvCp4-tNDXsh3oKi50T3eIM66p5AGmpDwX9rlFVbx-tw4o7CHrpq6emvmzrYrlTVf/s400/Best+Public+Relations+Companies+-+PR+Professionals.jpg" width="400" /></span></a></div>
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<span style="text-align: left;"><span style="font-family: Times, Times New Roman, serif;">If you’ve ever worked with <a href="http://prprofessionals.in/" target="_blank">Public Relations Agency</a>,
chances are there that your mentor or colleague must be a woman. The number of
women working in this sector is more as compared to men and is commonly said
that PR is a female dominated industry. According to the Bureau of Labor
Statistics, women comprise 63 per cent of PR specialist roles and
59 percent of PR management positions. With each passing day, the
number of women involving themselves in multiple jobs from client handling to
business development is on a rise.</span></span></div>
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<span style="font-family: Times, Times New Roman, serif;">There are reasons why women are more attracted to the sector
as compared to men.</span></div>
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<span style="font-family: Times, Times New Roman, serif;"><b>Women have a Better Convincing Power:</b> Women have the
natural ability to convince. Moreover, they are better attuned to the
customer’s requirements, ensuring satisfying relationships. It is because of
this quality, women are better handlers of <a href="http://www.prprofessionals.in/crisis-management/" target="_blank">crisis management</a>.</span></div>
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<span style="font-family: Times, Times New Roman, serif;"><b>Long-Term Association: </b>It is a known fact that women
are more sincere than men and this is the reason they tend to sustain
relationships over a longer period of time, a trait crucial for any the <a href="http://www.prprofessionals.in/about/" target="_blank">PR firm.</a></span></div>
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<span style="font-family: Times, Times New Roman, serif;"><b>Women are Social Butterflies: </b>Studies have proven that
women are more social than men. Most of them are socially charismatic and
have great networking skills. Famous for their high interaction levels, women
can strengthen any business collaboration.</span></div>
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<span style="font-family: Times, Times New Roman, serif;"><b>Flexibility in Work:</b> Many a time PR offer job as
freelancers, so many women take such jobs especially when they have kids to
take care of. This reduces their possibility to leave their job as they can
continue from home with flex-time.</span></div>
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<span style="font-family: Times, Times New Roman, serif;"><b>Women have More Patience:</b> Women are more patient than
men so they tend to opt PR sector and do better.</span></div>
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<span style="font-family: Times, Times New Roman, serif;">With all the above qualities women outnumber in PR sectors
more.</span></div>
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<o:p><span style="font-family: Times, Times New Roman, serif;"><span style="background-color: white; text-align: center;"> The author of this opinion article is Ms. Navdeep Nandre</span><span style="background-color: white; text-align: center;"> at </span><a href="http://prprofessionals.in/" style="background-color: white; text-align: center; text-decoration-line: none;" target="_blank">PR Professionals</a></span></o:p></div>
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PR Professionalshttp://www.blogger.com/profile/03243520652389014344noreply@blogger.com0tag:blogger.com,1999:blog-6645318334026036063.post-35109929877329716012018-12-04T18:36:00.000+05:302019-07-03T18:40:36.704+05:30Tips to Hone your PR Content<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhUBhYhRiFawqMjR-WFNAQc7azd-zwXqzb3qB9_hIArOqhpBCUfBLn0Cy5Qdf9GCsXSIIl5YOOwTfu1ed9Y-X_VNccs7is7z_CLL3bR-Za09U1bpptHXiXf-q3w3zD0nvY8ZTiFLg5yaq1Y/s1600/PR+Company+in+Delhi+-+PR+Professionals.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="400" data-original-width="400" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhUBhYhRiFawqMjR-WFNAQc7azd-zwXqzb3qB9_hIArOqhpBCUfBLn0Cy5Qdf9GCsXSIIl5YOOwTfu1ed9Y-X_VNccs7is7z_CLL3bR-Za09U1bpptHXiXf-q3w3zD0nvY8ZTiFLg5yaq1Y/s320/PR+Company+in+Delhi+-+PR+Professionals.jpg" width="320" /></a></div>
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<span style="font-family: Georgia, Times New Roman, serif;">It is rightly said that Content is King in the <a href="https://www.prprofessionals.in/" target="_blank">Public Relations</a> as it is the most essential requirement in the working of any PR company. For this, companies are spending huge money and energy in the content creation. If one has flair in writing can make a bright future in Public Relations. </span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Given below are few of the tips to enhance your content.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;"><b>Thirst for Research :</b> The main purpose of the research is to get deep into the topic so that something helpful can be churned out which can be helpful in writing content and finally making a good image of your client.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;"><b>Good in Grammar :</b> A strong grasp of grammar will help you to enjoy a hurdles journey in any <a href="https://www.prprofessionals.in/about-prprofessionals/" target="_blank">PR company</a>. Having good command over grammar is as essential as knowing your own religion.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;"><b>Flow is the Golden Key: </b>Proper flow can help in the betterment of one’s content.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;"><b>Avoid Plagiarism: </b>Plagiarism is using others' ideas and words without clearly and properly acknowledging the source. To create an impactful content, a content writer should avoid it.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;"><b>Time Your Writing: </b>Delivering your work on time is essential, no matter how better you write, but if you do not submit your work on time then it is worthless. So a good content writer completes his work on time.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">The author of this opinion article is Ms. Navdeep Nandre at <a href="https://www.prprofessionals.in/" target="_blank">PR Professionals</a></span></div>
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PR Professionalshttp://www.blogger.com/profile/03243520652389014344noreply@blogger.com0